# Competitive intelligence newsletter template

A weekly email is the simplest way to keep everyone on the same page about competitors. This template keeps it simple: a short summary, the moves that matter with evidence, and up to three recommended actions.

## Subject line

_Lead with the biggest change so people know why to open it._

- **Competitor brief, week of [date]: [the biggest change in a few words]:** 

## This week in one paragraph

_What changed and what it means, in three or four sentences._

- **The most important change:** 
- **What it means for us:** 

## Moves that matter

_Two to five changes, each with a link to the page or article it came from._

| Competitor | What changed | Why it matters to us | Link |
| --- | --- | --- | --- |
|   |   |   |   |
|   |   |   |   |
|   |   |   |   |
|   |   |   |   |

## Worth knowing

_Smaller changes in one line each. Leave this out in a quiet week._

- **Competitor: one-line change:** 

## Recommended actions

_Up to three, each with a person's name next to it._

| Action | Owner |
| --- | --- |
|   |   |
|   |   |
|   |   |
|   |   |

## In a quiet week

_Send a short note anyway. "Nothing important changed this week" tells readers the newsletter is still working._

- **Competitors and pages checked:** 
- **Nothing important changed:** 

## Footer

_How the newsletter is put together and how to reply with a tip._

- **Who writes it:** 
- **How to send a tip:** 
- **Sources:** 

Template from SpyGlow: https://www.spyglow.com/templates/competitive-intelligence-newsletter