# Competitive intelligence report template

A report that lists everything competitors did gets skimmed and forgotten. This template keeps a monthly or quarterly report short: the few changes that matter, what they mean for your plans, and who will do what about them.

## Summary

_Three to five sentences a busy founder can read in a minute._

- **The most important change this period:** 
- **What we recommend:** 
- **Decisions we need:** 

## Key competitor moves

_Only the changes that affect your plans. Link each one to the page or article it came from._

| Date | Competitor | What changed | Evidence | Why it matters to us |
| --- | --- | --- | --- | --- |
|   |   |   |   |   |
|   |   |   |   |   |
|   |   |   |   |   |
|   |   |   |   |   |

## Pricing and packaging

_Price changes, new plans or limits, and anything that changes how buyers compare you._

- **What changed:** 
- **How it compares with our pricing:** 

## Product and launches

_New features or products, and whether they close a gap you relied on._

- **What launched:** 
- **Does it affect a deal we are in?** 

## Messaging and positioning

_Changes to headlines, target customers or claims on their main pages._

- **Old message and new message:** 
- **Who they now seem to target:** 

## Market signals

_Funding, senior hires, partnerships and press that hint at what comes next._

- **Signal:** 
- **What it could mean:** 

## Impact on our plans

_Connect the moves to your roadmap, pricing, sales and content._

- **Roadmap:** 
- **Pricing:** 
- **Sales:** 
- **Content:** 

## Actions

_Each action has one owner and a date. Review last period's actions first._

| Action | Owner | Due date | Status |
| --- | --- | --- | --- |
|   |   |   |   |
|   |   |   |   |
|   |   |   |   |
|   |   |   |   |

## Sources and method

_Which competitors and pages you followed, and the period the report covers._

- **Period covered:** 
- **Competitors and pages followed:** 
- **Sources:** 

Template from SpyGlow: https://www.spyglow.com/templates/competitive-intelligence-report