Sales Teams Need Tactical Competitive Intelligence
Generic competitive research doesn't help sales reps win deals. They need specific, actionable insights about how to position against each competitor.
- Reps struggle to differentiate against specific competitors
- Generic competitive materials don't address real objections
- Sales teams lack tactical win strategies for each competitor
- Competitive intelligence sits in reports that aren't sales-ready
- Competitor-specific strengths, weaknesses, and positioning
- Clear win strategies tailored to each competitive situation
- Mobile-friendly format for pre-call preparation
- Personalized notes and talking points for each deal
From Intelligence to Action in Three Ways
SpyGlow transforms your competitor monitoring into tactical battle cards through multiple generation methods.
- Unlimited battle cards from Strategic Intelligence reports
- High confidence analysis from comprehensive data
- Retroactive creation from existing reports
- Integrated with weekly intelligence briefings
- 5 quick generations per month for Pro+ users
- AI-powered analysis of individual competitors
- 7-day duplicate prevention system
- Perfect for urgent competitive situations
- Process up to 10 most recent reports
- Automatic competitor matching and deduplication
- Bulk library population for new Pro+ users
- Preserves source report linkage
Comprehensive Competitive Analysis in Every Card
Each battle card provides structured, actionable intelligence designed for sales enablement.
Competitive Overview
- Competitor summary and market position
- Competitive score (0-100) and threat level
- AI confidence rating for analysis quality
Strengths vs Weaknesses
- Their key competitive advantages
- Vulnerable areas to exploit
- Market positioning analysis
Our Advantages vs Theirs
- How we beat them in key areas
- Areas where they have the edge
- Honest competitive assessment
Win Strategy & Risk Areas
- Tactical approach to win deals
- Key differentiators to emphasize
- Risks if we lose to this competitor
Personal Notes
Add your own insights, deal-specific notes, and customer feedback to each battle card. Perfect for capturing real-world competitive situations.
Custom Talking Points
Create personalized talking points for specific deals or customer types. Build your own repository of proven competitive messaging.
Built for Sales Team Success
Every feature designed to give sales reps the competitive edge they need to win more deals.
Organized library with up to 50 cards, searchable by competitor name or domain. Filter by threat level and source type, sort by competitive score or date.
Compare up to 5 competitors side-by-side with structured analysis. Perfect for complex competitive situations with multiple alternatives.
Responsive design optimized for mobile use. Access battle cards during client meetings, on-the-go prep, and field sales situations.
Export battle cards to branded PDFs for team sharing, presentation prep, and client materials. Includes competitive scoring and visual formatting.
Track battle card usage with view counts and access patterns. Understand which competitors require most attention and optimization.
ChatGPT generates comprehensive competitive analysis with structured prompts and fallback systems for consistent quality.
Perfect for Every Sales Scenario
Battle cards adapt to your sales team's workflow and competitive challenges.
"I have a call with a prospect who's also evaluating [Competitor X]. Let me pull up their battle card to review win strategies and key differentiators."
"Our team keeps losing to [Competitor Y]. Let me generate their battle card and export it for our next sales meeting to discuss positioning strategies."
"I need to create competitive content for our website. Let me compare battle cards for our top 3 competitors to identify messaging opportunities."
"I just completed a Strategic Intelligence report analyzing 5 competitors. Now I can convert those insights into actionable battle cards for my sales team."