Competitive intelligence built for startups

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14-day free trial - No credit card required

Competitive intelligence built for startups

Track competitors, catch changes, ship sales-ready battle cards—no CI program required.

  • Fast setup. No admin overhead.
  • High-signal alerts, less noise.
  • Battle cards in ~60 seconds.
Built on the world's best models
OpenAIOpenAI
AnthropicAnthropic
PerplexityPerplexity
GeminiGemini
Core Feature

Discover, Add, and Monitor Competitors

The foundation of your entire Spyglow experience. Monitor competitors continuously, then let Askglow summarize what changed and recommend next steps.

Spyglow Competitors Dashboard

AI Finds Your Competitors

Enter your domain and Spyglow discovers direct, indirect, and emerging competitors using AI-powered market research.

Auto-Discovers Important Pages

Automatically finds pricing, features, blog, and landing pages. No manual URL entry needed.

Get Notified When It Matters

Instant alerts for pricing changes, feature launches, and critical competitive moves.

Smart Filtering

Signal, not noise.

Our AI agent analyzes every change and only alerts you when it actually matters. No spam from timestamp updates, counter changes, or minor tweaks - only strategic moves that matter.

Raw Data
Agent Analysis
Smart Alert
Market Intelligence

AI-Powered Market Intelligence

Stop digging through data. Get strategic answers and alerts that actually matter.

Get Strategic Context in 30 Seconds

Ask any question about your competitors in plain English. Get instant answers with AI-powered analysis.

AskGlow AI Chat Interface

Know What They're Doing Before Your Customers Do

24/7 monitoring for pricing changes, feature launches, and messaging updates. Get alerts that actually matter.

Competitor Change Monitoring

Get Weekly Intelligence Delivered to Your Inbox

Automated digest reports with what competitors did, what it means, and what you should do next.

Weekly Reports
SEO & Content

Competitor SEO & Content Strategy

Find the keywords they missed, the content they didn't write, and the traffic they're leaving on the table.

Find Content Gaps Your Competitors Are Missing

Discover topics they haven't covered, keywords they're ignoring, and segments they've abandoned.

Content Gap Analysis

Discover Keywords Competitors Are Missing

AI-powered keyword research with difficulty and relevance scores. Find opportunities they overlooked.

Keyword Research

Know Exactly Where You Stand vs Competitors

20+ SEO checks per page with AI recommendations. Benchmark your scores against every competitor.

SEO Intelligence
Sales Enablement

Sales Intelligence & Battle Cards

Arm your sales team with the data they need to win against any competitor, every time.

Close Deals Against Any Competitor in 60 Seconds

AI-generated battle cards with objection handlers, discovery questions, and win strategies.

Battle Cards

Turn Insights Into Trackable Tasks

Every insight becomes an action with step-by-step execution plans. Track progress and measure outcomes.

Actions Dashboard

Track Your AI Search Visibility

See if ChatGPT, Claude, and Perplexity recommend you or your competitors when buyers ask.

AI Visibility Tracking
Meet AskGlow

Your Dedicated Competitive Intelligence Analyst

Traditional tools just dump data. AskGlow is an AI analyst that researches competitors, explains why their moves matter, and turns it into actions you can execute.

Powered by agentic AI that can research, analyze, and create, not just chat.

AskGlow AI Interface

Executes Research

Automatically pulls from competitor sites, docs, and public data so you don’t spend hours manually researching.

Research Workflow

Generates Files

Generates battle cards, strategy memos, and briefs you can download or share with your team.

Generated Artifacts

Proactive Context

Remembers your competitors, past questions, and decisions, so every answer comes with the right context—without you repeating yourself.

Context Awareness
Built for Startups

Built for startups. Not enterprise CI programs.

Enterprise CI tools assume analysts and long setup. SpyGlow gives founders and small teams high-signal competitor updates and sales-ready battle cards—without a CI program.

Founders & CEOs

Weekly AI briefings on what competitors did and what to do next.

Product Managers

Context on every competitor launch—table stakes or differentiation?

Marketing Teams

Find the content gaps competitors are missing.

Sales Teams

Battle cards in 60 seconds with pricing, weaknesses, and talk tracks.

How It Works

From Setup to Strategy in Minutes

SpyGlow continuously monitors your landscape so you can focus on winning deals.

1

Add Your Competitors

Tell SpyGlow who you compete against. Add as many as you want. We start tracking immediately.

Add Your Competitors
2

We Monitor 24/7

Our AI tracks pricing, features, content, and messaging shifts. Daily detection, real-time alerts.

We Monitor 24/7
3

AI Analyzes & Synthesizes

We filter for signal: 'What matters for YOUR business?' Every change gets analyzed for strategic impact.

AI Analyzes & Synthesizes
4

You Take Action

Get battle cards, content gaps, and insights. Every insight becomes a tracked action item to close the loop.

You Take Action

Frequently Asked Questions

Everything you need to know about Spyglow and how it helps teams stay ahead with AI-powered competitive intelligence

How is SpyGlow different from Semrush or Ahrefs?
Semrush and Ahrefs focus primarily on SEO and keyword research. SpyGlow is competitive intelligence: product launches, pricing changes, feature analysis, battle cards, and AI insights. We integrate keyword research and SEO monitoring, but we're built specifically for founders who need to understand their competitive landscape, not just their SEO rankings.
Do you have data for my niche or industry?
Yes. SpyGlow works for any B2B SaaS, productivity tool, developer tool, or startup in a competitive market. If your competitors have websites and public information, we can track them. We support SaaS, developer tools, productivity tools, marketplaces, and more.
Can my team collaborate and share insights?
Absolutely. Growth and Scale plans include team access. You can share competitor insights with your team, assign actions to team members, track progress across product, marketing, and sales, and collaborate on battle cards and strategy.
How long does setup take? Is it technical?
Setup takes 5 minutes. SpyGlow is built for non-technical founders. No coding, no complex dashboards. Just: Sign up (2 minutes), Add your competitors (2 minutes), Get your first insight (1 minute).
What happens if I cancel? Do I lose my data?
You can export all your data (battle cards, insights, action plans) as PDFs before canceling. Your subscription is month-to-month—no contracts, no hidden fees. Cancel anytime.
How often is competitor data updated?
SpyGlow monitors your competitors continuously and updates data daily. Major changes (pricing, features, content) are flagged immediately with smart alerts. Weekly reports summarize what matters.
Is my competitor data private?
Yes. All your competitor tracking and insights are private to your account. We never share your data with competitors or third parties. Only you and your authorized team members can see what you're tracking.
Start Today

Stop Guessing. Start Winning.

Start competing smarter. Setup takes ~5 minutes.

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