01 / 06Illustrative example
A battle card from what they changed
Pricing comparisons, objection handlers and discovery questions drafted from the pages you track. Edit before you share.
Built for early-stage product teams
Building your product is the job. Watching theirs is ours.
You're heads-down shipping, so you hear about a rival's price cut from a customer or a lost deal. SpyGlow watches their public pages and tells your team what changed and what to do about it, while there's still time to act.
Free for 2 competitors No credit card Public pages only
Illustrative product exampleAdd23Active18Active15Active11Active
Competitors
4/104 active
67 changes
2h 15m
A
Acme
acme.com
N
Northstar
northstar.io
S
ScaleOps
scaleops.com
V
Vertex
vertex.ai
VS
Acme
acme.com
78/100
Score
92%
Confidence
HIGH
Threat
Win Strategy
Lead with security depth and faster onboarding.
Risks
Pricing seen as high for mid-market buyers.
Changes/Acme/May 12
CriticalBattle CardActionCopyAsk
Pricing page updated: new Enterprise plan added
Detected May 12, 2026 at 09:41 AM
Main Takeaway
Acme introduced a new Enterprise plan with custom pricing and SSO. Signals an upmarket push targeting larger orgs.
What To Do
1Review enterprise positioning and differentiation.High
2Prepare outbound for CIO and security buyers.Medium
Change at acme.com/pricing
- Removed+ Added
<h3>Pro</h3>
<p>$49 / month</p>
<h3>Enterprise</h3>
<li>SSO & SCIM</li>
The exact change
The old wording and the new wording from their pricing, product and home pages.
Why it matters to you
A short read on what the change means for your team, with the page attached.
A next step
A suggested response, or a battle card draft you can edit.
Why you find out late
A rival cut their price on Tuesday. You heard about it from a prospect on Friday.
Nobody on your team owns competitor watching. It's the chore that never makes the list, and when someone does check, their site has dozens of small changes that don't matter and one that does.
SpyGlow checks their pages for you, strips out cookie banners and widgets, scores every change it finds, and only alerts you when one is worth your time.
What changes on a rival's site most weeks
Noise you never see
- Cookie banner copy tweak
- A/B test variant swap
- Footer copyright year
- Image compression update
- Tracking pixel added
Illustrative examples of changes a page can contain.
What reaches you
The change, why it matters, what to do
- Pricing dropped 17%Update battle cards today
- New enterprise tierShift in positioning
- Homepage headline rewrittenCheck your positioning
- API docs rewrittenCheck for platform changes
Illustrative signals for a team to review.
How it works
Set it up once. It runs while you build.
Tell SpyGlow who you compete with. From then on it checks their pages and brings you what changed.
01
Your company
Tell us what you sell
Add your site so SpyGlow knows your product, your market and how you position it.
Illustrative product example
OverviewCompanyProductPositioning
Company Name
YourCompany
Industry
B2B SaaS
Team Size
30-200
Save Changes
02
Your rivals
Pick who to watch
Start from suggested competitors or add the ones you already know.
Illustrative product example
1
2
3
4
Top matches for yourcompany.com
A
Acme Corp
acme.com
N
Northstar
northstar.io
S
ScaleOps
scaleops.com
03
Their pages
Pick the pages that matter
Pricing, product and the homepage are a good start. Right after setup you get a first look at each rival: what SpyGlow learned about them and what it's watching.
Illustrative product example
Pages to monitor5 of 10
Critical
acme.com / pricing
Section: Pricing table
Critical
acme.com
Section: Hero section
Important
acme.com / features
Section: Feature list
Optional
acme.com / blog
Section: Full page
04
Your inbox
Hear about what matters
An email when an important change lands, and one brief every Monday that sums up the week. Slack and webhooks on Pro and above.
Illustrative product example
Active channels
EmailIn-AppSlackWebhooks
Min importance≥ 7 / 10
Quiet hours22:00 → 08:00
Monthly reportsEligible accounts · all plans
05
Your next move
See the change, then act
Read the old and new wording, why it matters and a suggested next step. Turn it into a battle card or a task for the team.
Illustrative product example
Changes
·All competitors12 unread3 highA
Removed "Pro" tier, added "Enterprise" plan
Acme·/pricing
N
Launched autonomous resolution mode
Northstar·/features / ai
S
New positioning: "built for founders"
ScaleOps·/homepage
V
Added Salesforce + HubSpot connectors
Vertex·/integrations
Interactive exampleSee the exact words that changed.
See the exact words that changed.
Old line, new line, side by side.
This is what you see when a rival changes a page: the old wording, the new wording, and a short note on what it means for your team. Try the tabs.
- ✓Only the lines that moved. With the page and the date they came from.
- ✓Sorted by importance. The price cut comes before the footer update.
- ✓One section if you like. Watch just the pricing table on Pro and above.
rivalcorp.com/pricing
Critical · 9/10142Teams plan
-$19 / user / mo · 3 seat minimum
+$15 / user / mo · 2 seat minimum
144Included: unlimited workspaces, SSO, audit logs
-Advanced roles (Enterprise only)
+Advanced roles (now included in Teams)
AskGlow interpretation92% confidence
The example Teams price fell from $19 to $15, a 21% reduction. The seat minimum also fell, and advanced roles moved into Teams. Review the offer before updating your sales guidance.
Suggested next steps
Review the battle cardCompare your pricingPrepare a note for sales
Illustrative example. Real diffs pull from your tracked competitors.
app.spyglow.com / seo-audits / yoursite.com
SEO84/100
Top of category
Leading the field
+8 vs last month
Head-to-head
5 ahead of #2You
84
Rival A
79
Rival B
76
Rival C
72
Priority fixes · 4 of 23
Ranked by severity- criticalMissing canonical on 12 pricing pages
- highH1 duplicated on /features and /platform
- medium3 images over 400KB on landing
- lowInternal link from /blog to /pricing weak
Ready to ship →PDF audit23 tracked fixesMonthly report
Illustrative. Real audits pull from your tracked domain and live competitors.
Search, next to your rivals
See why a rival shows up above you in search.
SpyGlow audits your pages and lists what to fix first. On Pro and above you can run the same audit on the competitors you track and compare the results side by side.
- ✓Your pages, audited. A list of fixes, most important first
- ✓Next to your rivals. Side-by-side benchmarks on Pro and above
- ✓A report to share. Export the audit when someone asks
When you have a question
Ask what a rival changed this month. Get the answer with the pages it came from.
Ask in plain English, then turn the answer into a battle card or a note for your team. The free plan includes 10 questions a month.
01
Answers with sources
AskGlow answers from what SpyGlow captured and from the web, and shows where each point came from.
02
Drafts you can edit
Ask for a battle card, a brief or a board update. You edit the draft before anyone else sees it.
03
It knows your company
It uses your profile, your competitors and your saved reports, so you don't explain your market every time.
Acme pricing intelExample
What changed on Acme's pricing page this week, and how should we respond?
Acme added an Enterprise plan with custom pricing + SSOon May 12, signaling a clear upmarket push. They also dropped Pro's $49 tier headline from the comparison.
Battle card draft: Acme Enterprise launch
3 sections · ready for review
Draft a 1-line response we can send to sales.
“Review Acme's new Enterprise tieralongside our current pricing and SSO options before the next sales conversation.”
Illustrative conversation and draft
Ask a competitive intelligence question...Web
Once you know what changed
Act on it in the same place. Before the week gets away from you.
Draft a battle card, check the news, or hand the change to someone on your team.
Scroll for more
Wherever your team already is
Hear about it where you already work. Your inbox, Slack or a webhook.
Email and in-app alerts come with every plan. Slack and webhooks start on Pro.
See all integrationsEmail
Alerts and the Monday brief
In-app alerts
Captured change alerts
Slack
Public or private channel
Webhooks
Supported endpoints
PDF + HTML
Exportable battle cards
CSV
Pipe into Notion or Sheets
Who it's for
Whoever owns the decision sees the change first.
01
Founders
Hear it before a customer tells you
A rival raised prices or launched the feature you planned. You read it in Monday's brief, with the page it came from.
02
Product
Plan with their changes in view
See what they shipped and how they describe it, word for word, before your next planning session.
03
Marketing and growth
Answer new positioning the same week
When a rival rewrites their homepage or pricing page, you get the old and new copy side by side and a suggested response.
From a team using SpyGlow
Nicodemus Labs
Customer
“The battle cards alone save us hours of research. Add in the automated change detection, news monitoring, and content gap analysis and it’s become the tool our team opens every morning.”
FAQ
Questions, answered.
What small teams ask before they add their first competitor.
Illustrative change examples
A
Acme
/pricing
Pricing dropped 17%
CriticalN
Northstar
/features
Launched autonomous AI agents
HighS
ScaleOps
/press
Closed Series B funding
MediumStart today
Your rivals will change something this week. Be the first on your team to see it.
Free for 2 competitors · No credit card · Pro from $59 a month · See pricing