Know what your competitors shipped before your customers do.
SpyGlow monitors competitor websites, catches meaningful changes, and turns them into battle cards, content plans, and action items automatically. Built for startups. Setup in 5 minutes. No CI program required.
- 9 specialized AI agents, not one generic chatbot
- Battle cards in ~60 seconds with objection handlers and win strategies
- AI filters noise, scores importance. Only strategic moves reach you.
14-day free trial No credit card required Cancel anytime
We built SpyGlow because we were tired of checking competitor sites manually every Monday. Now it catches changes overnight and generates battle cards before standup.
From Setup to Strategy in Minutes
SpyGlow continuously monitors your landscape so you can focus on winning deals.
Add Your Competitors
Tell SpyGlow who you compete against. Add as many as you want. We start tracking immediately.
We Monitor 24/7
Our AI tracks pricing, features, content, and messaging shifts. Daily detection, real-time alerts.
AI Analyzes & Synthesizes
We filter for signal: 'What matters for YOUR business?' Every change gets analyzed for strategic impact.
You Take Action
Get battle cards, content gaps, and insights. Every insight becomes a tracked action item to close the loop.
Discover, Add, and Monitor Competitors
The foundation of your entire SpyGlow experience. Monitor competitors continuously, then let AskGlow summarize what changed and recommend next steps.
AI Finds Your Competitors
Enter your domain and SpyGlow discovers direct, indirect, and emerging competitors using AI-powered market research.
Auto-Discovers Important Pages
Automatically finds pricing, features, blog, and landing pages. No manual URL entry needed.
Signal, Not Noise
AI filters trivial updates and scores importance. Only meaningful changes (pricing shifts, feature launches, positioning moves) reach you.
Your Dedicated Competitive Intelligence Analyst
Traditional tools dump data. AskGlow is an agentic AI analyst that researches competitors, explains why their moves matter, and turns insights into deliverables you can use today. Powered by 24 specialized competitive intelligence tools.
Executes Research
Uses 24 specialized tools to pull from competitor sites, public data, and your own monitoring history. No manual digging.
Generates Deliverables
Battle cards, strategy memos, content briefs, exec summaries. Editable artifacts you can download or share with your team.
Proactive Context
Remembers your competitors, past questions, and decisions. Every answer comes with the right context, without repeating yourself.
Everything you need to compete, in one place
From change detection to battle cards to SEO audits. No switching between 5 tools.
Catch what matters, skip the noise
Change detection with importance scoring and consolidated reports: one report per competitor, not scattered page updates.
Competitor news from press, funding, and partnerships
AI-curated news where your competitors are the subject. Funding, hires, launches, and press without the noise.
Weekly intelligence delivered to your inbox
Automated digest reports with what competitors did, what it means, and what you should do next.
Track your AI search visibility
See if ChatGPT, Claude, and Perplexity recommend you or your competitors when buyers ask.
Find content gaps competitors are missing
Discover topics they haven't covered, keywords they're ignoring, and segments they've abandoned.
Discover keywords competitors overlooked
AI-powered keyword research with difficulty and relevance scores. Find opportunities they missed.
Know exactly where you stand vs competitors
20+ SEO checks per page with AI recommendations. Benchmark your scores against every competitor.
Close deals against any competitor in 60 seconds
Battle cards with objection handlers, pricing comparisons, and win strategies.
Turn insights into trackable tasks
Action items with AI-generated step-by-step execution plans. Track progress and measure outcomes.
Built for startups. Not enterprise CI programs.
Enterprise CI tools assume analysts and long setup. SpyGlow gives founders and small teams high-signal competitor updates and sales-ready battle cards without a CI program.
Founders & CEOs
Weekly AI briefings on what competitors did and what to do next. Know if a competitor's pricing change requires a response before your board asks.
Product Managers
Context on every competitor launch: is it table stakes or real differentiation? Make roadmap decisions with data, not gut feel.
Marketing Teams
Find the content gaps competitors are missing. Get ranked backlogs of topics to publish and AI-drafted first versions.
Sales Teams
Battle cards in 60 seconds with pricing comparisons, weaknesses, objection handlers, and talk tracks. Win more competitive deals.
Frequently Asked Questions
Everything you need to know about Spyglow and how it helps teams stay ahead with AI-powered competitive intelligence