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Battle cards the sales team actually opens
Auto-built from live competitor pages. Pricing deltas, objection handlers, discovery questions, and the line that flips the call.
Built for early-stage product teams
Building your product is the job. Watching theirs is ours.
You build. SpyGlow watches every competitor and flags the moves that matter, before they cost you a deal.
Free for your first 2 competitors No credit card 5 minute setup
Competitors
4/104 active
67 changes
2h 15m
A
Acme
acme.com
N
Northstar
northstar.io
S
ScaleOps
scaleops.com
V
Vertex
vertex.ai
VS
Acme
acme.com
78/100
Score
92%
Confidence
HIGH
Threat
Win Strategy
Lead with security depth and faster onboarding.
Risks
Pricing seen as high for mid-market buyers.
Changes/Acme/May 12
CriticalBattle CardActionCopyAsk
Pricing page updated: new Enterprise plan added
Detected May 12, 2026 at 09:41 AM
Main Takeaway
Acme introduced a new Enterprise plan with custom pricing and SSO. Signals an upmarket push targeting larger orgs.
What To Do
1Review enterprise positioning and differentiation.High
2Prepare outbound for CIO and security buyers.Medium
Change at acme.com/pricing
- Removed+ Added
<h3>Pro</h3>
<p>$49 / month</p>
<h3>Enterprise</h3>
<li>SSO & SCIM</li>
Only what matters
You hear the price change. The cookie banner stays quiet.
Every brand you run
Track the competition for each product or client in its own space.
Walk in ready
A battle card for every rival, kept current as they move.
Ask anything
Ask about any competitor and get a sourced answer from your data.
Why you find out late
You don't need more alerts. You need to know which one matters.
You've tried it: a tab kept open, a Notion doc, a couple of alerts. It turns into a feed of cookie banners, A/B tests, and footer copyright updates, so you stop checking. Then the move that actually mattered slips by, and you hear about it from a customer.
SpyGlow reads every change the way a competitive analyst would. What actually changed. What it signals about the competitor's strategy. What you should do about it.
One summary. One reason. One action. In your inbox, Slack, or webhook.
Change detection tools
Everything, all the time
- Cookie banner copy tweak
- A/B test variant swap
- Footer copyright year
- Image compression update
- Tracking pixel added
47 alerts this week. 2 that mattered.
SpyGlow
Signal. Explained. Actioned.
- Pricing dropped 17%Update battle cards today
- New enterprise tierShift in positioning
- VP Sales from AcmeThey are moving up-market
- API docs rewrittenDeveloper platform is live
4 reports this week. 4 decisions made.
How it works
Set it up once. It runs while you build.
Five steps to connect your competitors. After that, the work happens on its own.
01
Your profile
Tell us who you are
Auto-enriched from your domain. The context every insight builds on.
OverviewCompanyProductPositioning
Company Name
YourCompany
Industry
B2B SaaS
Team Size
30-200
Save Changes
02
Discover rivals
We find your competitors
AI surfaces direct rivals, alternatives, and emerging threats in seconds.
1
2
3
4
Top matches for yourcompany.com
A
Acme Corp
acme.com
N
Northstar
northstar.io
S
ScaleOps
scaleops.com
03
Choose what to watch
Pages and sections
Track full pages, or just the pricing table. Cosmetic noise stays silent.
Pages to monitor5 of 10
Critical
acme.com / pricing
Section: Pricing table
Critical
acme.com
Section: Hero section
Important
acme.com / features
Section: Feature list
Optional
acme.com / blog
Section: Full page
04
Route the alerts
Your channels, your threshold
Email, Slack, webhook. Set importance threshold. The rest rolls into Monday digest.
Active channels
EmailIn-AppSlackWebhooks
Min importance≥ 7 / 10
Quiet hours22:00 → 08:00
Digest frequencyWeekly · Mon 9am
05
Catch every move
Scored, explained, ready to ship
Every change gets scored, explained, and drafted into a battle card in your feed.
Changes
·All competitors12 unread3 highA
Removed "Pro" tier, added "Enterprise" plan
Acme·/pricing
N
Launched autonomous resolution mode
Northstar·/features / ai
S
New positioning: "built for founders"
ScaleOps·/homepage
V
Added Salesforce + HubSpot connectors
Vertex·/integrations
Word for wordSee the exact words that changed.
See the exact words that changed.
Old line, new line, side by side.
SpyGlow shows you the old line and the new line, scores how much it matters, and drafts your response before you finish reading.
- ✓Line-by-line. Like git diff, for every competitor page
- ✓Importance 1-10. Cosmetic tweaks stay silent, pricing moves wake you up
- ✓Section only. Track just the pricing table or feature block
- ✓Baseline pinning. Compare every scan against a locked snapshot
rivalcorp.com/pricing
Critical · 9/10142Teams plan
-$19 / user / mo · 3 seat minimum
+$15 / user / mo · 2 seat minimum
144Included: unlimited workspaces, SSO, audit logs
-Advanced roles (Enterprise only)
+Advanced roles (now included in Teams)
AskGlow interpretation92% confidence
Rival Corp undercut your Teams tier by 21% and pulled enterprise roles down-market. Tell your SDRs before their next demo.
Auto-generated deliverables
Battle card draftedPricing comparison updatedSlack alert sent to #sales
Illustrative example. Real diffs pull from your tracked competitors.
app.spyglow.com / seo-audits / yoursite.com
SEO84/100
Top of category
Leading the field
+8 vs last month
Head-to-head
5 ahead of #2You
84
Rival A
79
Rival B
76
Rival C
72
Priority fixes · 4 of 23
Ranked by rival-gap- criticalMissing canonical on 12 pricing pages
- highH1 duplicated on /features and /platform
- medium3 images over 400KB on landing
- lowInternal link from /blog to /pricing weak
Ready to ship →PDF audit23 tracked fixesWeekly re-audit
Illustrative. Real audits pull from your tracked domain and live competitors.
SEO, head to head
Beat your competitors on SEO, one ranked fix at a time.
Every page gets 20+ checks, each fix ranked by whether your rivals already have it. You end with a benchmark score for your board.
- ✓Head-to-head benchmark. See your score against the competitors you actually track
- ✓Issues ranked by rival-gap. Fix the 3 things your top rival already did, skip the vanity checks
- ✓PDF export. A branded audit your VP of Marketing can forward to the team
- ✓Automatic re-audit. Weekly scans, resolution tracking, and regression alerts
Meet AskGlow
The only analyst on your team who reads every competitor, every day.
Ask anything about your market. You get a sourced answer, plus a deliverable you can ship: a battle card, a brief, a board update.
01
A real answer, grounded in your data
It pulls from your history, your competitor data, and the live web to answer what you actually asked. Every claim is sourced.
02
Hands you a deliverable, ready to ship
Ask for a battle card, a brief, or a board update. You get an editable draft, ready to paste anywhere.
03
Remembers your competitors and your wins
It remembers who you track and which insights you acted on. The more you use it, the sharper it gets.
Acme pricing intelOperational
What changed on Acme's pricing page this week, and how should we respond?
Acme added an Enterprise plan with custom pricing + SSOon May 12, signaling a clear upmarket push. They also dropped Pro's $49 tier headline from the comparison.
Battle card draft: Acme Enterprise launch
3 sections · ready to ship
Draft a 1-line response we can send to sales.
“Acme's new Enterprise tier is custom-priced and SSO-only- if your prospect needs published pricing or self-serve SSO, you're still the better fit.”
Ask a competitive intelligence question...Web
What you get
Everything a competitive analyst would do. Without hiring one.
Each card is a job SpyGlow handles for you, from watching a pricing page to drafting the battle card.
Scroll horizontally to see every job SpyGlow handles for you
Wherever your team already is
The alerts land in your workflow. Slack, your inbox, or any webhook.
Slack, webhooks, or PDF export. Pro and above.
See all integrationsEmail
Daily / weekly digest
In-app alerts
Real-time alerts
Slack
Channel + DM
Webhooks
Any endpoint, signed payload
PDF + HTML
Exportable battle cards
CSV
Pipe into Notion or Sheets
For teams that do real CI
Built for the teams other CI tools ignore.
01
Founders + heads of product
Seed / Series-A B2B SaaS
Monday briefings on what competitors shipped and what it means for your roadmap. Know if a pricing move needs a response before your board asks.
02
CI managers + PMMs
Mid-market teams (30 to 200)
The CI platform you can self-serve without an enterprise contract. Battle cards, positioning intel, competitive context, ready when sales asks.
03
Agencies + multi-brand ops
10 brands, 1 workspace
Ten domains per account. Each client or brand gets its own workspace, competitors, and battle cards. One bill, one login, ten streams of CI.
By the numbers
24 / 7
Monitoring
< 60s
Battle card ready
5 min
To first insight
0
CI analysts required
Nicodemus Labs
Customer
“The battle cards alone save us hours of research. Add in the automated change detection, news monitoring, and content gap analysis and it’s become the tool our team opens every morning.”
FAQ
Questions, answered.
Everything you need to know about SpyGlow, from monitoring to battle cards to AI visibility.