01 / 12Illustrative example
Battle cards grounded in captured evidence
Generate editable pricing comparisons, objection handlers, and discovery questions for your team to review.
Built for early-stage product teams
Building your product is the job. Watching theirs is ours.
Track public competitor pages. See the exact change, inspect the evidence, and decide what your team should do next.
Free for your first 2 competitors Public pages only Evidence linked No credit card
Illustrative product exampleAdd23Active18Active15Active11Active
Competitors
4/104 active
67 changes
2h 15m
A
Acme
acme.com
N
Northstar
northstar.io
S
ScaleOps
scaleops.com
V
Vertex
vertex.ai
VS
Acme
acme.com
78/100
Score
92%
Confidence
HIGH
Threat
Win Strategy
Lead with security depth and faster onboarding.
Risks
Pricing seen as high for mid-market buyers.
Changes/Acme/May 12
CriticalBattle CardActionCopyAsk
Pricing page updated: new Enterprise plan added
Detected May 12, 2026 at 09:41 AM
Main Takeaway
Acme introduced a new Enterprise plan with custom pricing and SSO. Signals an upmarket push targeting larger orgs.
What To Do
1Review enterprise positioning and differentiation.High
2Prepare outbound for CIO and security buyers.Medium
Change at acme.com/pricing
- Removed+ Added
<h3>Pro</h3>
<p>$49 / month</p>
<h3>Enterprise</h3>
<li>SSO & SCIM</li>
See what changed
Review pricing, product and positioning changes with the source attached.
Keep context together
Organize competitors around the products and clients you work on.
Prepare your response
Build battle cards from the evidence you have captured.
Ask with context
AskGlow helps you explore the competitor data in your account.
Why you find out late
You don't need more alerts. You need to know which one matters.
A page can change for many reasons: a cookie banner, a layout experiment, a pricing update. Deciding which changes deserve attention takes context and a record you can review.
SpyGlow brings captured changes, available AI analysis, and suggested next steps into one place. Review the evidence before deciding what a change means for your team.
Choose the signals to follow and the actions to take.
Example page changes
Details you may want to filter
- Cookie banner copy tweak
- A/B test variant swap
- Footer copyright year
- Image compression update
- Tracking pixel added
Illustrative examples of changes a page can contain.
Example review in SpyGlow
Evidence. Context. Suggested next steps.
- Pricing dropped 17%Update battle cards today
- New enterprise tierShift in positioning
- VP Sales from AcmeReview the hiring context
- API docs rewrittenCheck for platform changes
Illustrative signals for a team to review.
How it works
Set it up once. It runs while you build.
Connect competitors, review the first capture, and choose how to follow future changes.
01
Your profile
Tell us who you are
Add your company context, or enrich it from your domain when available.
Illustrative product example
OverviewCompanyProductPositioning
Company Name
YourCompany
Industry
B2B SaaS
Team Size
30-200
Save Changes
02
Discover rivals
Find competitors to follow
Review suggested rivals and alternatives, or add a competitor you already know.
Illustrative product example
1
2
3
4
Top matches for yourcompany.com
A
Acme Corp
acme.com
N
Northstar
northstar.io
S
ScaleOps
scaleops.com
03
Choose what to watch
Pages and sections
Choose full pages or selected sections, then check that the first capture succeeded.
Illustrative product example
Pages to monitor5 of 10
Critical
acme.com / pricing
Section: Pricing table
Critical
acme.com
Section: Hero section
Important
acme.com / features
Section: Feature list
Optional
acme.com / blog
Section: Full page
04
Route the alerts
Your channels, your threshold
Choose channels and an importance threshold. Eligible accounts on every plan can receive monthly reports.
Illustrative product example
Active channels
EmailIn-AppSlackWebhooks
Min importance≥ 7 / 10
Quiet hours22:00 → 08:00
Monthly reportsEligible accounts · all plans
05
Review what changed
Evidence to guide your next step
Review captured changes and available AI analysis. Generate a battle card or save an action when it helps.
Illustrative product example
Changes
·All competitors12 unread3 highA
Removed "Pro" tier, added "Enterprise" plan
Acme·/pricing
N
Launched autonomous resolution mode
Northstar·/features / ai
S
New positioning: "built for founders"
ScaleOps·/homepage
V
Added Salesforce + HubSpot connectors
Vertex·/integrations
Interactive exampleSee the exact words that changed.
See the exact words that changed.
Old line, new line, side by side.
Compare the captured versions, read an AI interpretation, and choose a next step. The example below shows how evidence and interpretation fit together.
- ✓Line-by-line. Compare text from successfully captured pages
- ✓Importance 1-10. An AI estimate to help you prioritize your review
- ✓Section only. Track just the pricing table or feature block
- ✓Baseline pinning. Compare every scan against a locked snapshot
rivalcorp.com/pricing
Critical · 9/10142Teams plan
-$19 / user / mo · 3 seat minimum
+$15 / user / mo · 2 seat minimum
144Included: unlimited workspaces, SSO, audit logs
-Advanced roles (Enterprise only)
+Advanced roles (now included in Teams)
AskGlow interpretation92% confidence
The example Teams price fell from $19 to $15, a 21% reduction. The seat minimum also fell, and advanced roles moved into Teams. Review the offer before updating your sales guidance.
Suggested next steps
Review the battle cardCompare your pricingPrepare a note for sales
Illustrative example. Real diffs pull from your tracked competitors.
app.spyglow.com / seo-audits / yoursite.com
SEO84/100
Top of category
Leading the field
+8 vs last month
Head-to-head
5 ahead of #2You
84
Rival A
79
Rival B
76
Rival C
72
Priority fixes · 4 of 23
Ranked by rival-gap- criticalMissing canonical on 12 pricing pages
- highH1 duplicated on /features and /platform
- medium3 images over 400KB on landing
- lowInternal link from /blog to /pricing weak
Ready to ship →PDF audit23 tracked fixesWeekly re-audit
Illustrative. Real audits pull from your tracked domain and live competitors.
SEO, head to head
Beat your competitors on SEO, one ranked fix at a time.
Every page gets 20+ checks, each fix ranked by whether your rivals already have it. You end with a benchmark score for your board.
- ✓Head-to-head benchmark. See your score against the competitors you actually track
- ✓Issues ranked by rival-gap. Fix the 3 things your top rival already did, skip the vanity checks
- ✓PDF export. A branded audit your VP of Marketing can forward to the team
- ✓Automatic re-audit. Weekly scans, resolution tracking, and regression alerts
Meet AskGlow
Ask questions about your competitors. Work from the evidence you have.
Use AskGlow to explore captured activity and draft a battle card, brief, or board update for review.
01
A real answer, grounded in your data
Ask questions using available workspace records and web sources. Review the supporting evidence alongside the answer.
02
Turn a question into an editable draft
Ask for a battle card, a brief, or a board update, then review and edit the draft before sharing it.
03
Use the context already in your workspace
Bring tracked competitors, saved reports, and actions into the conversation when those records are available.
Acme pricing intelExample
What changed on Acme's pricing page this week, and how should we respond?
Acme added an Enterprise plan with custom pricing + SSOon May 12, signaling a clear upmarket push. They also dropped Pro's $49 tier headline from the comparison.
Battle card draft: Acme Enterprise launch
3 sections · ready for review
Draft a 1-line response we can send to sales.
“Review Acme's new Enterprise tieralongside our current pricing and SSO options before the next sales conversation.”
Illustrative conversation and draft
Ask a competitive intelligence question...Web
What you get
Bring competitor research into one workflow. From captured evidence to your next step.
Monitor pages, review analysis, and create drafts your team can use.
Scroll horizontally to explore the workflows
Wherever your team already is
Choose where you receive updates. Slack, your inbox, or a webhook.
Monthly reports are available to eligible accounts on every plan. Slack, webhooks, and PDF export are available on Pro and above.
See all integrationsEmail
Eligible monthly reports
In-app alerts
Captured change alerts
Slack
Channel + DM
Webhooks
Supported endpoints
PDF + HTML
Exportable battle cards
CSV
Pipe into Notion or Sheets
For teams that do real CI
Competitive context for your next decision.
01
Founders + heads of product
Seed / Series-A B2B SaaS
Review what competitors changed and the evidence behind it. Bring specific pricing and product moves into your next roadmap discussion.
02
CI managers + PMMs
Mid-market teams (30 to 200)
The CI platform you can self-serve without an enterprise contract. Battle cards, positioning intel, competitive context, ready when sales asks.
03
Agencies + multi-brand ops
Context for each brand
Keep company profiles, competitor evidence and battle cards together. Choose a plan that fits the number of competitors and domains you manage.
What you can start with
2 free
Competitors to start with
Before + after
Captured page evidence
Monthly
Reports for eligible active accounts
Your call
Review evidence and choose an action
Nicodemus Labs
Customer
“The battle cards alone save us hours of research. Add in the automated change detection, news monitoring, and content gap analysis and it’s become the tool our team opens every morning.”
FAQ
Questions, answered.
Everything you need to know about SpyGlow, from monitoring to battle cards to AI visibility.