What's new in SpyGlow.
Every ship we cut, every fix we land. Newest on top.
- Featurev2.2.02026-06-09
Grounded Battle Cards
Battle cards are now built from the competitor changes we actually monitored, so every claim is verifiable instead of invented.
- Every factual claim on a battle card now carries a source badge you can click to see the exact competitor change behind it: the page diff, screenshot, and date, or the live web source
- Strategy lines (objections, playbook, your advantages) trace back to the competitor fact that justifies them, and the Notes tab shows everything a card was built from
- Multi-domain accounts can assign each competitor to the right brand when adding or editing it
- Improvementv2.1.02026-04-27
Brand Refresh and Sharper Dark Mode
A refreshed look across the site, and clearer text in dark mode across the dashboard.
- Refreshed the site and brand with a new oceanic visual treatment
- Sharper dark mode: brighter foreground and muted text, and a brighter accent blue, for clearer contrast across the dashboard
- Major releasev2.0.02026-03-24
SEO Intelligence, Rebuilt
Lighthouse-grade SEO audits, competitor benchmarks, and AI quick wins.
- 48-check SEO audit across on-page, technical, performance, security, mobile, and analytics
- Real Core Web Vitals (LCP, FCP, CLS, TBT, TTFB) pulled live from Google PageSpeed Insights, not estimates
- Side-by-side SEO benchmark of your score against every competitor you track
- One-click branded PDF report, plus AI quick wins ranked by effort and impact with Developer or Marketing labels
- Score history to track your SEO over time
- Fixed inflated SEO scores that did not match reality
- Featurev1.5.02026-03-19
Monitoring Schedules and Real-Time Reports
Pause or schedule monitoring per competitor, and see new reports appear instantly.
- Pause and resume monitoring per competitor or in bulk, with an optional auto-resume date
- Weekly monitoring schedules: pick which days each competitor is checked
- New monitoring reports appear instantly in your dashboard and changes feed, no refresh needed
- Sharper change reports that lead with a headline, a one-line takeaway, and concrete next steps with priority and team tags
- Featurev1.4.02026-03-15
Section Monitoring and Slack Alerts
Watch specific parts of a competitor's page, and get change alerts in Slack or any webhook.
- Section monitoring: select specific parts of a page (pricing tables, feature lists, hero copy) and get alerts only when those change
- Visual section selector: draw boxes or click elements on a live preview of the competitor page
- Slack and webhook notifications for competitor change alerts
- Per-competitor alert controls with importance thresholds and change-type filtering
- Up to 3x faster monitoring: static pages now load in 1 to 3 seconds, with smarter detection of which pages need a full browser
- More reliable scraping on bot-protected sites
- Featurev1.3.02026-02-15
Content Gap Analysis
Find topics your competitors win with and turn them into a prioritized content plan.
- Content gap analysis: a ranked list of topics competitors rank for that you are missing
- Keyword overlap matrix showing which competitors cover which keywords
- Turn any gap into a tracked Action, or generate a first draft with AI
- Gaps auto-refresh when competitor monitoring completes
- Featurev1.2.02026-02-03
Smarter Change Reports
Change reports now explain what changed, why it matters, and what to do about it.
- Change reports now explain what changed, why it matters for your business, and what to do about it
- Copy or export a change report with control over what to include
- Competitor news timeline expanded with more sources
- Featurev1.1.12026-02-02
Competitor News Feed
All your competitors' news, press, and announcements in one timeline.
- News timeline organized by date, auto-categorized (Product, Business, Partnership) with sentiment
- Star the articles that matter, and ask AI why any of them matters for your business
- Featurev1.1.02026-01-28
AI Search Visibility via Perplexity
See how your brand shows up in AI-powered search.
- Brand visibility now checks Perplexity to see how you appear in AI-powered search, alongside the other sources
- Major releasev1.0.02026-01-13
Welcome to SpyGlow
Competitive intelligence for startups: automated insights about your competitors.
- AskGlow: an AI assistant that answers questions about competitors and your market
- Automated monitoring of competitor websites with alerts on pricing, feature, and messaging changes
- Battle cards: sales talking points to win against competitors
- Action plans: turn insights into tracked, step-by-step tasks
Have feedback? [email protected]