What's new in SpyGlow.
Every ship we cut, every fix we land. Newest on top.
- Major releasev2.1.02026-04-27
Brand Refresh, Sharper Dark Mode & Pricing Polish
A full visual refresh of the marketing site around our new oceanic design treatment, brighter dark mode text across the dashboard, and several pricing page fixes.
- Brand refresh: new oceanic visual treatment built around the SpyGlow blue, used across the homepage hero, the closing CTA, AskGlow chat illustration, ICP cards, and feature page screenshot frames
- Homepage hero now shows three layered product cards (consolidated change view, competitors list, battle card) on an oceanic stage, replacing the single static card
- How it works section rebuilt as a 5-cell bento grid, each cell showing a faithful mini-mockup of the matching real dashboard page
- About page rebuilt with a new oceanic hero, founder manifesto, and refreshed feature grid
- Book a demo page rebuilt with a clearer 'what you'll walk away with' section
- All comparison pages (/vs/Acme, /vs/Klue, etc.) refreshed with the new visual language and clearer 'which one is right for you' framing
- All 11 feature sub-pages now share a unified oceanic closer and oceanic-framed product screenshots for visual consistency
- Dashboard dark mode text is now noticeably sharper: brighter foreground text and brighter muted-paragraph text raise contrast across every dark surface
- Brighter primary blue in dark mode for clearer button labels, links, and accent text
- Cleaned up typography across the product: removed em-dashes and en-dashes from admin pagination, billing banners, and feature copy
- Content gap analysis now uses the same green color shades as the rest of the dashboard (was a slightly different green on that one screen)
- AskGlow illustration on the homepage now fills its frame with a richer two-turn chat preview, instead of floating in a half-empty card
- Closer CTA cards on the homepage now stay readable in dark mode (the floating change cards stay light-themed regardless of system theme)
- Pricing page: 'See all features' link was invisible on the featured Growth card, now uses the correct contrast colors
- Pricing page: help icon tooltips were invisible on the featured card, same fix applied
- Pricing page: closing CTA mistakenly showed 'Pro from $49/mo', corrected to $59/mo to match the actual Pro price
- Hero stage spacing tightened to match the height of the copy column on the left, no more off-balance hero
- Removed five unused homepage components that no longer rendered anywhere
- Major releasev2.0.02026-03-24
SEO Intelligence: Rebuilt from the Ground Up
48-check SEO audits, Google PageSpeed Insights integration, competitor benchmarks, branded PDF reports, and AI-powered quick wins.
- 48-Check SEO Audit: Complete rebuild with checks across On-Page SEO, Technical, Performance, Security, Mobile, and Analytics categories
- Google PageSpeed Insights: Real Core Web Vitals (LCP, FCP, CLS, TBT, TTFB) pulled directly from Google, not estimates
- Competitor SEO Benchmark: Side-by-side comparison of your SEO score against every competitor you track
- PDF Reports: One-click branded PDF with score, all checks, competitor benchmark, AI analysis, and score history
- AI-Powered Quick Wins: Top 5 fixes ranked by effort and impact, with Developer or Marketing labels
- All Checks Tab: See every check passed and failed, grouped by category with current values and how-to-fix
- Score History: Track your SEO score over time across multiple audits
- Weighted severity scoring where errors count 3x more than warnings for accurate scores
- Two-phase async audit flow with instant technical checks followed by performance analysis
- Structured data validation detecting JSON-LD blocks, Schema types, and breadcrumbs
- HTTP/2 detection rewritten to work reliably across all platforms
- Robots.txt and sitemap checks now follow redirects correctly
- GZIP/Brotli detection sends proper Accept-Encoding headers
- WWW canonicalization logic rewritten for accurate redirect detection
- Fixed inflated SEO scores that did not match reality (old score 88 vs actual 68)
- Fixed analytics detection missing GA4 script patterns and GTM container IDs
- Fixed robots.txt check treating 308 redirects as not found
- Fixed HTTP/2 detection failing on Windows due to https.request limitations
- Featurev1.5.02026-03-19
Monitoring Schedules, Smarter Reports & Real-Time Alerts
Pause monitoring with a resume date or set a weekly schedule, get sharper change reports with clear next steps, and see new reports appear instantly without refreshing.
- Pause Monitoring: Pause and resume monitoring per competitor from the header button, the competitors list, or in bulk. Paused competitors skip scraping and alerts until you're ready.
- Weekly Monitoring Schedules: Choose which days of the week to monitor each competitor. Pick from presets like Weekdays only, MWF, or Weekends only, or select your own days.
- Pause with Resume Date: Set a specific date to automatically resume monitoring. Choose from quick durations (1 day, 1 week, 1 month) or pick a custom date.
- Real-Time Report Alerts: New monitoring reports appear instantly in your dashboard and changes feed without refreshing the page.
- Smarter change reports that lead with a clear headline, a one-line takeaway, and concrete next steps with priority and team tags
- Low-signal changes get shorter briefs instead of filling space, high-signal changes get the depth they deserve
- Change counts now display correctly on the competitors page (was showing 0 for new monitoring reports)
- New Pages column on the competitors table showing monitored page count
- Industry shown as a compact pill in the competitor row and detail page header
- Last Scraped now displays accurately instead of always showing Never
- Schedule indicator icon on the competitors table for competitors with a weekly schedule
- Fixed email alerts showing N/A for impact score
- Fixed dismiss button not working on monitoring reports
- Fixed Last Scraped always showing Never for active competitors
- Featurev1.4.02026-03-15
Section Monitoring, Monitor Plan & Slack Alerts
Monitor specific parts of competitor pages, get alerts in Slack, and start tracking competitors for just $12/month with our new Monitor plan.
- Section Monitoring: Stop watching entire pages - select specific sections (pricing tables, feature lists, hero copy) and get alerts only when those parts change
- Visual Section Selector: Draw boxes or click elements to select sections you want to monitor, with an interactive preview of the competitor page
- Monitor Plan ($12/mo): New entry-level plan for teams that just need change detection without the full intelligence suite
- Slack & Webhook Notifications: Get competitor change alerts delivered to your Slack workspace or any tool via webhooks (Starter+ plans)
- Redesigned pricing page with feature comparison table and plan tooltips
- New onboarding flow with contextual tips that guide you through setup
- 3x faster monitoring - static pages now load in 1-3 seconds instead of 13-45 seconds
- Smarter scraping that automatically detects which pages need a full browser vs. a fast HTTP fetch
- More reliable scraping on protected sites with improved bot detection bypass
- Better email notification delivery - alert emails are no longer blocked by marketing unsubscribe preferences
- Per-competitor alert controls with importance thresholds and change type filtering
- Featurev1.3.02026-02-15
Content Gap Analysis
Find topics your competitors are winning with and turn them into a prioritized content plan you can execute.
- Content Gap Analysis: Enter your domain to get a ranked list of 'profit gaps'-topics competitors rank for that you're missing
- Keyword Overlap Matrix: See which competitors cover which keywords and identify overlap vs gaps
- Turn gaps into Actions or generate first drafts: Create tasks for your team or use AI to draft blog posts, landing pages, and case studies
- Auto-refresh on monitoring cycle: Content gaps refresh when competitor monitoring completes
- Prioritization baked in so you know what to ship first
- Competitive context-not generic keyword lists-based on what rivals actually win with
- Featurev1.2.02026-02-03
Competitor News Timeline & Enhanced Change Reports
Stay ahead with real-time competitor news and smarter change detection that tells you exactly what changed and why it matters.
- Competitor News Timeline: Get automatic updates about your competitors from news sites, blogs, and press releases. See what's happening in their world without checking multiple sources.
- Enhanced Change Reports: When competitors update their websites, you'll now see clear summaries explaining what changed, why it matters for your business, and what you should do about it.
- Better Action Tracking: Actions from competitive intelligence insights are now easier to find and manage on each competitor's page.
- Change reports now include 'Why It Matters' sections that explain the business impact in plain language
- Copy and export change reports with customizable options for what to include
- Improved page discovery finds more competitor pages automatically
- Better handling of competitor websites that use different sitemap formats
- Featurev1.1.12026-02-02
Competitor News Feed
Never miss what your competitors are up to. Get all their news, press releases, and announcements in one place.
- News Timeline: See all competitor news organized by date, so you always know what's happening in your market
- Smart Categories: News is automatically sorted into Product, Business, Partnership, and other categories to help you find what matters
- Sentiment Analysis: Quickly see if news is positive, negative, or neutral for your competitors
- Star Important News: Save articles that matter most so you can find them later
- Ask AI About News: Click any article and ask SpyGlow to explain why it matters for your business
- Filter news by competitor to focus on specific rivals
- Mark articles as read to track what you've reviewed
- Clean timeline design that's easy to scan
- Featurev1.1.02026-01-28
Better Brand Visibility Tracking
We've improved how we track what people are saying about your brand online, making it easier to see your competitive position.
- Perplexity Integration: We now check Perplexity's search engine to see how your brand appears in AI-powered searches, giving you a complete picture of your online presence.
- Book a Demo: Schedule a personalized walkthrough of SpyGlow with our team to see how it can help your business win more deals.
- More reliable brand scanning that completes successfully every time
- Faster updates when checking your brand visibility
- Better error handling when checking multiple sources
- Major releasev1.0.02026-01-13
Welcome to SpyGlow
The competitive intelligence platform built for startups. Stop guessing and start winning with automated insights about your competitors.
- AskGlow: Your AI assistant that answers questions about competitors and market trends 24/7
- Automated Monitoring: We watch competitor websites for you and alert you when they change pricing, features, or messaging
- Battle Cards: Generate sales scripts and talking points to help your team win against competitors
- Action Plans: Turn competitor insights into step-by-step action plans you can track and complete
Have feedback? [email protected]
