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Changelog

What's new in SpyGlow.

Every ship we cut, every fix we land. Newest on top.

  1. Improvementv3.1.02026-10-27

    Fewer False Changes, and None Missed

    Change detection now compares every page you watch and ignores the noise that used to look like a change.

    • Every page of a competitor is now compared on every check. On competitors with many pages, most pages were never compared before, so their changes were missed
    • Seat and usage limits on pricing pages, such as 5 users becoming 10, now count as changes
    • Page noise such as banners, rotating copy and A/B tests no longer shows up as changes, and a page that loads badly is checked again before anything is reported as removed
    • A page that starts redirecting is reported as one we could not check, with its new address, instead of as replaced content
    • Importance scores are more accurate: a small edit on a pricing page is no longer marked critical, including from Check now
  2. Major releasev3.0.02026-10-26

    The Daily Market Feed

    Your dashboard now opens on what your competitors did, grouped into stories you can act on in one click.

    • The dashboard opens with your market feed: competitor moves grouped into one story per competitor and topic, the ones worth a decision first, then everything new since 8:00
    • Stories come from website changes, new pages on competitor sites, new roles on public job boards, plan and price changes on pricing pages and, on Pro, Growth and Teams with news set up, news articles
    • Ignore, Watch or Respond on any story, with Undo. Respond opens a new action already filled in, and a watched story comes back when new evidence arrives
    • Switch to This week for a weekly roll-up. Your feed day starts at 8:00 in your account's time zone

    • Today's Brief no longer repeats a report the feed already covers
  3. Featurev2.9.02026-10-23

    Claude in AI Visibility, and a Sharper AskGlow

    See how Claude answers your prompts, and get AskGlow answers built on your latest monitoring.

    • AI Visibility on Pro, Growth and Teams now shows how Claude answers your prompts, next to OpenAI, Perplexity and Gemini, and Perplexity results work again
    • AskGlow shows each step as it works, picks an answer back up when your connection drops, and answers for the brand selected in the sidebar

    • AskGlow answers about competitors draw on your recent monitoring of the competitors you track, and keep their links to the changes they cite
    • Competitor pages show an alert level, change pace and threats drawn from monitoring, refreshed after every check that finds changes
    • Pages that used to come back empty are now captured

    • The Changes page no longer gets stuck loading when you switch brands, and critical changes on the dashboard open their report
  4. Improvementv2.8.12026-09-26

    Email Preferences That Stick

    Email switches and unsubscribe links now do what they say.

    • The Marketing emails and Product updates switches in Account > Preferences now stop those emails, and an opt-out made from an email link shows as off
    • The unsubscribe page works again, and email scanners can no longer unsubscribe you by opening the link
  5. Featurev2.8.02026-09-24

    Shareable Reports and a First Look at New Competitors

    Send reports to people outside SpyGlow, and learn about a new competitor before its first change.

    • Download monitoring, weekly, monthly and news reports as PDFs, or share them as read-only links that expire after 7, 30 or 90 days and that you can revoke
    • A First look card on the dashboard sums up each new competitor before its first change: positioning, threats, opportunities and the pages we watch
    • When a site blocks setup, SpyGlow says so, retries once a few hours later, and lets you retry, choose other pages or remove the competitor
    • Download your data or delete your account yourself from Account settings

    • Change alert emails now reach Free accounts too, new competitors start with email alerts for High importance changes, and the alert threshold follows the most important changed page
    • Cancelling keeps your access until the end of the period you paid for
  6. Featurev2.7.02026-09-24

    AskGlow, Rebuilt

    AskGlow proposes changes for you to confirm, shows where its answers come from, and can answer a question on a schedule.

    • AskGlow proposes changes as cards you confirm or dismiss: create an action, add a competitor or page, set an alert threshold or generate a battle card
    • Answers link to the SpyGlow records they used, and AskGlow can now read your saved battle cards, news, briefs, keywords, AI visibility answers and change screenshots
    • Save any question and get its answer daily or weekly by email, or in Slack on Pro, Growth and Teams. Each answer counts as one AskGlow question
    • Export a conversation as Markdown or JSON

    • Stop keeps the partial answer, your thumbs up or down is saved, and errors such as a used-up allowance say when it resets
  7. Improvementv2.6.12026-09-10

    Billing Through Lemon Squeezy

    Manage payment methods, invoices and plan changes in one place.

    • Checkout now runs through Lemon Squeezy, and from Account > Billing you manage payment methods, invoice details and plan changes, and download invoices, in its customer portal. Existing subscriptions keep working as before
    • The High priority and Unread tiles on the News page now filter the list

    • Accounts that already had a competitor are no longer sent back to onboarding
  8. Featurev2.6.02026-09-05

    News on Your Schedule

    Choose whose news you follow and when, and keep your edits when cards and briefs refresh.

    • Choose which competitors' news to follow, on which days and at what time, with pause and edit: weekly on Pro, twice a week on Growth and daily on Teams
    • Refreshing a battle card now proposes an update next to the current card, which you accept or reject, so your notes and talking points are never overwritten
    • Turn a content gap into an editable brief (audience, intent, outline, keywords and sources) that a later refresh never overwrites
    • On Teams, assign actions to teammates and filter actions by assignee

    • Monthly competitive and SEO reports now reach every plan, Free included
    • AI Visibility shows a failed answer as unavailable instead of 0%, and an SEO fix you mark is confirmed by the next audit
  9. Improvementv2.5.12026-08-27

    Fewer False SEO Issues and Clearer Errors

    SEO audits stop flagging problems that are not there, and failed loads say so.

    • SEO audits no longer call a site blocked because of Cloudflare's AI bot rules, no longer flag www and non-www pages as duplicates when a canonical tag is set, and rate a present but imperfect title or meta description as medium instead of high
    • When the dashboard, notifications, content gaps, SEO or a widget fails to load, it says so with a Retry button instead of looking empty
    • New accounts see each setup prompt once instead of several times, and competitor suggestions during onboarding wait long enough to arrive
  10. Featurev2.5.02026-07-27

    Reports, With a Weekly Overview

    One report that pulls together everything SpyGlow watches for you.

    • Reports replaces Digests: generate a weekly overview on demand that brings together competitor changes, news, SEO, AI visibility, content gaps, keywords, battle cards and actions, and shows which sources are up to date
    • Turn a report's recommended actions into tracked actions, save a report or email it to yourself, and search the archive

    • Content gap refreshes now send one summary email instead of one per analysis
    • SEO audits recognise many more analytics tools, so fewer sites are told they have none
  11. Featurev2.4.02026-07-12

    SEO Audits Across Your Site

    Audits now check the pages they find on your site, and track each issue until it is fixed.

    • SEO audits now check the pages they find across your site, not only the homepage, and group a problem that repeats on many pages into one issue
    • A Crawl map shows which pages were checked, found or blocked by robots.txt, and a Fix queue turns issues into plain-language fixes with who should own each one, tracked across audits
    • AI Visibility shows how each AI assistant sees your brand, your movement since the last scan and the full answer behind every prompt, on Pro, Growth and Teams
    • Content gaps open on your top opportunity and its next move

    • A failed AI Visibility scan no longer uses up your scan allowance or counts as not mentioned

    • Creating an action from a change report works again
  12. Featurev2.3.02026-06-23

    Monitoring Health at a Glance

    A dashboard that shows how your monitoring is doing, upgrades without leaving the page, and fewer false alerts.

    • The dashboard shows your monitoring health at a glance: last and next scan, changes per week, critical and high changes, AI visibility and SEO score
    • Reach a limit or a locked feature and you can compare plans and upgrade right there, without leaving the page
    • Choose how a battle card gathers evidence: Balanced, Web research (good for new competitors with little history) or Monitored changes. When evidence runs short, the card suggests another type

    • Far fewer false change alerts: pages that load badly are checked again, and dates, times and live counters no longer count as changes
    • A refreshed dashboard with a new typeface, and light mode by default

    • Live updates no longer drop every minute, and AskGlow documents no longer show raw markdown
  13. Featurev2.2.02026-06-09

    Grounded Battle Cards

    Battle cards are now built from the competitor changes we actually monitored, so every claim is verifiable instead of invented.

    • Every factual claim on a battle card now carries a source badge you can click to see the exact competitor change behind it: the page diff, screenshot, and date, or the live web source
    • Strategy lines (objections, playbook, your advantages) trace back to the competitor fact that justifies them, and the Notes tab shows everything a card was built from
    • Multi-domain accounts can assign each competitor to the right brand when adding or editing it
  14. Improvementv2.1.02026-04-27

    Brand Refresh and Sharper Dark Mode

    A refreshed look across the site, and clearer text in dark mode across the dashboard.

    • Refreshed the site and brand with a new oceanic visual treatment
    • Sharper dark mode: brighter foreground and muted text, and a brighter accent blue, for clearer contrast across the dashboard
  15. Major releasev2.0.02026-03-24

    SEO Intelligence, Rebuilt

    Lighthouse-grade SEO audits, competitor benchmarks, and AI quick wins.

    • 48-check SEO audit across on-page, technical, performance, security, mobile, and analytics
    • Real Core Web Vitals (LCP, FCP, CLS, TBT, TTFB) pulled live from Google PageSpeed Insights, not estimates
    • Side-by-side SEO benchmark of your score against every competitor you track
    • One-click branded PDF report, plus AI quick wins ranked by effort and impact with Developer or Marketing labels
    • Score history to track your SEO over time

    • Fixed inflated SEO scores that did not match reality
  16. Featurev1.5.02026-03-19

    Monitoring Schedules and Real-Time Reports

    Pause or schedule monitoring per competitor, and see new reports appear instantly.

    • Pause and resume monitoring per competitor or in bulk, with an optional auto-resume date
    • Weekly monitoring schedules: pick which days each competitor is checked
    • New monitoring reports appear instantly in your dashboard and changes feed, no refresh needed

    • Sharper change reports that lead with a headline, a one-line takeaway, and concrete next steps with priority and team tags
  17. Featurev1.4.02026-03-15

    Section Monitoring and Slack Alerts

    Watch specific parts of a competitor's page, and get change alerts in Slack or any webhook.

    • Section monitoring: select specific parts of a page (pricing tables, feature lists, hero copy) and get alerts only when those change
    • Visual section selector: draw boxes or click elements on a live preview of the competitor page
    • Slack and webhook notifications for competitor change alerts
    • Per-competitor alert controls with importance thresholds and change-type filtering

    • Faster monitoring checks: most pages now load in 1 to 3 seconds
    • More reliable checks
  18. Featurev1.3.02026-02-15

    Content Gap Analysis

    Find topics your competitors win with and turn them into a prioritized content plan.

    • Content gap analysis: a ranked list of topics competitors rank for that you are missing
    • Keyword overlap matrix showing which competitors cover which keywords
    • Turn any gap into a tracked Action, or generate a first draft with AI
    • Gaps auto-refresh when competitor monitoring completes
  19. Featurev1.2.02026-02-03

    Smarter Change Reports

    Change reports now explain what changed, why it matters, and what to do about it.

    • Change reports now explain what changed, why it matters for your business, and what to do about it
    • Copy or export a change report with control over what to include
    • Competitor news timeline expanded with more sources
  20. Featurev1.1.12026-02-02

    Competitor News Feed

    All your competitors' news, press, and announcements in one timeline.

    • News timeline organized by date, auto-categorized (Product, Business, Partnership) with sentiment
    • Star the articles that matter, and ask AI why any of them matters for your business
  21. Featurev1.1.02026-01-28

    AI Search Visibility via Perplexity

    See how your brand shows up in AI-powered search.

    • Brand visibility now checks Perplexity to see how you appear in AI-powered search, alongside the other sources
  22. Major releasev1.0.02026-01-13

    Welcome to SpyGlow

    Competitive intelligence for startups: automated insights about your competitors.

    • AskGlow: an AI assistant that answers questions about competitors and your market
    • Automated monitoring of competitor websites with alerts on pricing, feature, and messaging changes
    • Battle cards: sales talking points to win against competitors
    • Action plans: turn insights into tracked, step-by-step tasks

Have feedback? [email protected]