Battle Cards
Walk into competitive calls with a playbook—not vibes
Competitive deals are where momentum dies. SpyGlow Battle Cards generate competitor-specific playbooks with objections, counters, proof points, and demo direction—so reps don’t improvise under pressure.
- One battle card per competitor you track (not a generic summary)
- Live-call objection handling: counter-script, proof point, demo action
- Stage-by-stage win playbooks + editable notes for your team
Competitor playbook
What you get
A competitor-specific playbook
Built around the competitor you track—so it’s immediately usable in live calls.
A battle card per competitor
Strengths, weaknesses, how you win/lose, positioning, and key differentiators.
Objection handling for live calls
Objection, counter-script, proof point, and what to demo—so reps don’t improvise.
Discovery questions that steer
Questions that uncover real pain and shift the deal away from “feature vs feature.”
Win playbook by sales stage
What to do in discovery, what to emphasize in the demo, and what to protect in negotiation.
Notes + team talking points
Add custom notes and talking points so your cards get sharper over time.
Refresh when you want
Regenerate a card for the latest angle, grounded in your monitoring history and insights.
How it works
Generate, use, refresh
Step 1: Track competitors
Battle Cards start with the competitors you already track in SpyGlow.
Step 2: Generate a battle card
Use competitor context, detected changes, and optional web research to generate a playbook.
Step 3: Use it in workflows
Copy into a doc/deck, ask AskGlow follow-ups, and regenerate when you want the latest angle.
What teams use this for
Standardize how you compete
Sales
Win competitive deals without constant PMM support: positioning, counters, and demo direction.
Product marketing
Keep competitive intel “alive” with cards you can refresh and edit over time.
Leaders
Normalize the talk track, reduce inconsistency, and shorten ramp time for new hires.
FAQ
Quick answers about Battle Cards.