Competitor Monitoring
Know what they’re shipping before your customers do
Your competitors are moving every day—pricing changes, feature launches, and positioning tweaks. SpyGlow turns competitor websites into an always-on signal so you find out early, with context.
- Zero-setup discovery of pricing, features, content, and docs
- AI noise filtering that explains what changed and why it matters
- A change feed your team can review, filter, and act on
Competitors dashboard

What you get
Competitor monitoring in plain English
Add competitors once. From that point on, every competitor becomes a live intelligence source feeding the rest of SpyGlow.
A competitor list that becomes your growth engine
Track the right competitors and SpyGlow gets smarter across AskGlow, Reports, Actions, and Battle Cards.
“Zero setup” monitoring
Add a domain and SpyGlow validates it, discovers key pages, snapshots baselines, and starts monitoring.
Noise-free alerts
AI change analysis filters spam and explains what changed, why it matters, urgency, and next steps.
A change feed your team can use
Timeline, importance score, category (pricing/product/content), and AI summary + recommendations.
How it works
Add once. SpyGlow keeps watch.
1) Add a competitor
Enter a domain. SpyGlow starts page discovery, baselines, and enrichment.
2) Discover the pages that matter
Sitemaps + nav discovery + smart patterns (/pricing, /features, /blog) while avoiding junk URLs.
3) Monitor → detect → analyze
When snapshots change, AI classifies the change and determines significance.
4) Get alerted and take action
In-app + email alerts + digest reports, then AskGlow, Battle Cards, or Actions.
Use cases
What teams use this for
Pricing monitoring
Catch tier changes, feature moves between plans, new plans, and discounts.
Messaging & positioning
See headline shifts, ICP changes, new use case pages, and “why us” rewrites.
Product & feature launches
Spot launches early and decide: table stakes, differentiation, or ignore.
GTM & sales enablement
Keep sales updated so you stop getting surprised in competitive calls.
FAQ
Quick answers about monitoring and alerts.
