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Competitor Monitoring

Know what they’re shipping before your customers do

Your competitors are moving every day—pricing changes, feature launches, and positioning tweaks. SpyGlow turns competitor websites into an always-on signal so you find out early, with context.

  • Zero-setup discovery of pricing, features, content, and docs
  • AI noise filtering that explains what changed and why it matters
  • A change feed your team can review, filter, and act on
Competitors dashboard
SpyGlow competitor monitoring dashboard
What you get

Competitor monitoring in plain English

Add competitors once. From that point on, every competitor becomes a live intelligence source feeding the rest of SpyGlow.

A competitor list that becomes your growth engine
Track the right competitors and SpyGlow gets smarter across AskGlow, Reports, Actions, and Battle Cards.
“Zero setup” monitoring
Add a domain and SpyGlow validates it, discovers key pages, snapshots baselines, and starts monitoring.
Noise-free alerts
AI change analysis filters spam and explains what changed, why it matters, urgency, and next steps.
A change feed your team can use
Timeline, importance score, category (pricing/product/content), and AI summary + recommendations.
How it works

Add once. SpyGlow keeps watch.

1) Add a competitor
Enter a domain. SpyGlow starts page discovery, baselines, and enrichment.
2) Discover the pages that matter
Sitemaps + nav discovery + smart patterns (/pricing, /features, /blog) while avoiding junk URLs.
3) Monitor → detect → analyze
When snapshots change, AI classifies the change and determines significance.
4) Get alerted and take action
In-app + email alerts + digest reports, then AskGlow, Battle Cards, or Actions.
Use cases

What teams use this for

Pricing monitoring
Catch tier changes, feature moves between plans, new plans, and discounts.
Messaging & positioning
See headline shifts, ICP changes, new use case pages, and “why us” rewrites.
Product & feature launches
Spot launches early and decide: table stakes, differentiation, or ignore.
GTM & sales enablement
Keep sales updated so you stop getting surprised in competitive calls.

FAQ

Quick answers about monitoring and alerts.

Start with 3–5 competitors

Turn competitor monitoring into momentum

Add your top competitors, get noise-free alerts, and turn the best insights into Actions.