Competitive intelligence for teams busy building their own product.
Your team is busy shipping, and nobody owns watching competitors. SpyGlow monitors the competitor pages you pick, tells you what changed and what it means for you, and starts the response with you.
Find out the day a competitor changes their site, while you can still respond.
You pick the competitors and the pages that matter to you, such as pricing, product and home. SpyGlow checks them on your plan's schedule and shows you the old and new wording side by side, so you can see exactly what moved without checking their site yourself.
Change Detection
See the exact words a competitor added or removed, scored by how much it matters to you. Small cosmetic edits stay out of your way.
Competitor Monitoring
Choose the pages you care about, or start from SpyGlow's suggestions. Watch a whole page or only the pricing table.
Competitor News
Find out when a competitor raises money, hires, launches or gets press, with the source linked so you can check it.
Know what a change means for your team before you decide what to do.
A pricing edit can be a test, a repositioning or a push into your market. SpyGlow writes a short read on what changed, why it matters to you and what you could do next, with the page attached so you can check its reasoning.
AskGlow
Ask a question about your market in plain words and get an answer that cites the pages and changes it used.
AI Visibility
See whether the AI models behind ChatGPT, Claude, Perplexity and Gemini name you or a competitor when buyers ask for a recommendation.
Weekly Reports
One report of what moved last week across your competitors and what deserves your attention, emailed every Monday on paid plans.
Saved Questions
Save the question you ask every week and get a fresh, sourced answer by email or Slack on your schedule.
Walk into the next sales call or planning meeting with a draft ready.
When a competitor moves, your team answers it somewhere: on a sales call, on your pricing page, in your content plan. SpyGlow starts that work for you, grounded in the changes it found.
Battle Cards
Go into a competitive deal knowing their pricing, their claims and how to answer the objections they create. Every point links to its evidence.
Content Gap Analysis
Find the topics your competitors rank for that you have not covered yet, ordered by how much they could bring you.
Keyword Research
Check which search terms are worth writing for, with difficulty, intent and relevance to your business, before you spend a week on a post.
SEO Intelligence
Find out why a competitor outranks you, with specific fixes for your pages and a side-by-side score.
Actions
Turn a change into a task with clear next steps, assign it, and see it through.
Changes reach you where your team already works.
You should hear about an important change without remembering to open another tool. SpyGlow shows it in the app and your inbox, and on paid plans sends it to Slack or a webhook.
Email and in-app alerts
Important changes appear in SpyGlow as they are found, and you can turn on email alerts for each competitor.
Slack + webhooks
Send important changes to the Slack channel your team already reads, or to any tool through a webhook. Pro and above.
Weekly report by email
A summary of the week every Monday on paid plans, with the evidence one click away in SpyGlow.
The small things that make it easy to keep up.
- Command palette
- Press Cmd or Ctrl and K to jump to any page or start an action from the keyboard.
- Do this first
- Your dashboard opens on the one thing most worth doing next, with Today's Brief beside it.
- Notification center
- Every alert in one place, so nothing important scrolls past in your inbox.
- One workspace per product
- Switch between your products or brands, each with its own competitors. 1 domain on Free, 3 on Pro, 5 on Growth and 10 on Teams.
- Company profile auto-fill
- Enter your website and SpyGlow fills in your company profile for you to review.
- Team invites and roles
- Invite teammates as members of a shared workspace on the Teams plan, with one owner.
- A guided product tour
- Take the tour any time from the help menu.
- Light and dark mode
- Switch themes from the top bar.
- Sign in your way
- Use a password, Google, or a one-time code sent to your email.
- Self-serve billing
- Change plans, download invoices and cancel from your account, without contacting anyone.
- Export your data
- Download everything in your account as a JSON file whenever you want.
- Delete your account
- Delete your account and its data yourself from settings.