Competitive Intelligence for Startups
AI-powered competitor tracking and analysis built for founders who need to move fast. AskGlow is our AI analyst that turns competitor signals into clear summaries and next steps. Monitor what competitors do. Understand why. Win more deals.
The Foundation
What is Competitive Intelligence?
Competitive intelligence is the strategic practice of systematically monitoring competitor product launches, pricing changes, marketing strategies, and feature releases to make faster, better business decisions.
For B2B SaaS startups, this means tracking:
- • Product moves - Feature launches, beta releases, pricing changes
- • Marketing strategies - Content, SEO positioning, ad campaigns, messaging pivots
- • Sales tactics - New positioning, objection handlers, team growth
- • Market opportunities - Keywords they ignore, features they haven't built, segments they've abandoned
The problem? Most startups do this manually - spending hours every week checking websites, reading blog posts, and guessing strategy. It's slow, incomplete, and always too late.
SpyGlow automates this. We monitor 24/7, analyze with AI, and give you actionable insights in minutes instead of hours.
Our Mission
Why We Built SpyGlow
Enterprise companies have teams of analysts to track market moves. They have budgets of $50k+/year for competitive intelligence tools. They have dedicated staff to monitor competitors.
Startups? They have founders with 50 browser tabs open, manually checking competitor websites during lunch breaks.
That's not fair. And it's not necessary.
SpyGlow democratizes enterprise-grade competitive intelligence for startups. We built it because founders deserve to compete with the same market intelligence as the giants - without the $50k price tag or the analyst team.
We automate the boring stuff (monitoring, alerts, noise filtering) so you can focus on the strategic stuff (understanding why, planning response, executing faster).
From Setup to Strategy in Minutes
SpyGlow continuously monitors your landscape so you can focus on winning deals.
Add Your Competitors
Tell SpyGlow who you compete against. Add as many as you want. We start tracking immediately.
We Monitor 24/7
Our AI tracks pricing, features, content, and messaging shifts. Daily detection, real-time alerts.
AI Analyzes & Synthesizes
We filter for signal: 'What matters for YOUR business?' Every change gets analyzed for strategic impact.
You Take Action
Get battle cards, content gaps, and insights. Every insight becomes a tracked action item to close the loop.
Our Philosophy
How We Think About Competitive Intelligence
Speed is Your Moat
Being 6 weeks ahead of a market trend is the difference between leading and chasing. We obsess over speed: real-time detection, instant analysis, actionable insights in minutes.
Signal Over Noise
We don't believe in 50 email alerts about typos. We filter for what matters. Pricing changes? Battle-tested features? Messaging pivots? You see those. Everything else is noise.
AI That Actually Helps
AI analysis without context is useless. Our AI understands: "They added an Enterprise tier - should you?" "They're ranking for this keyword - is it relevant?" "Their pricing increased 20% - what does that mean for you?"
Enterprise Power, Startup Pricing
Competitive intelligence used to cost $50k+/year. We're making it accessible. Simple plans for startups, with a 14-day trial to get started. No contracts. No enterprise sales calls.
Built in Public
We're a startup serving startups. We know the struggle. We share our roadmap, ship fast, listen to feedback, and iterate constantly. You can follow our progress and contribute ideas.
The Difference
SpyGlow vs Other Tools
| Capability | Semrush / Ahrefs | Generic Monitoring Tools | SpyGlow |
|---|---|---|---|
| Primary Use | SEO research | Website change detection | Competitive strategy |
| Alerts You Get | Keyword rankings, backlinks | "Text changed", typos | "They changed strategy", pricing shifts |
| Analysis | SEO metrics only | Raw data only | AI-powered business impact |
| Actionability | Low (for founders) | Very low (noise) | High (battle cards, actions) |
| Built For | SEO teams | Analysts | Founders & sales teams |
Key Features
What You Get With SpyGlow
Competitor Monitoring
Monitor pricing, features, and messaging changes 24/7. Get alerts that actually matter, not just noise.
AskGlow AI
Ask any question in plain English. Get instant answers about competitor moves, strategy, and market impact.
Battle Cards
AI-generated sales battle cards. Know exactly what to say to close deals against any competitor.
Content Gaps
Find topics your competitors missed. Generate ready-to-publish content outlines to steal their traffic.
AI Visibility
Track if ChatGPT, Claude, and Perplexity recommend you or your competitors when buyers ask.
Keyword Research
Discover high-value keywords competitors overlooked. Powered by Perplexity + GPT-5 for better intent data.
SEO Intelligence
20+ SEO checks per page. Benchmark your scores against every competitor and get fixes instantly.
Action Plans
Turn insights into trackable tasks. Monitor progress and measure the outcome of every strategic move.
Weekly Digests
AI-generated reports delivered to your inbox. Know what happened and what to do next without logging in.
Ready to Stop Reacting?
Join startups using SpyGlow to stay ahead of competitors with AI-powered competitive intelligence. Understand your market. Move faster. Win more deals.
No credit card required • 14-day free trial • Cancel anytime