Competitive intelligence for early-stage product teams.
You are building a product against bigger or faster-moving competitors, and nobody on your team has time to watch them. SpyGlow monitors their public pages, tells you what changed and what it means for you, and helps you respond while there is still time.
Your team should hear about a competitor's move before a customer tells you about it, without hiring an analyst to watch for it.
Why we built SpyGlow
Large companies pay analysts and enterprise tools to follow their competitors.
Early-stage teams do it between meetings. A founder opens a competitor's pricing page once a month and tries to remember what it said last time.
So the news arrives late, from a prospect, a lost deal or a customer who mentions it in passing.
SpyGlow gives your team that early warning at a price a small team can pay. It does the watching, the comparing and the first read on what a change means.
You decide what to do about it.
Built by a founder, for product teams.
SpyGlow was founded by Eclar Khalid to give small product teams the competitive intelligence that used to need an analyst or an enterprise budget.
It is built for founders and the first product, growth and marketing hires: people who own a young product and compete against larger companies. You monitor competitors, understand what they are doing, and act on it from one workspace.
SpyGlow ships often and changes based on what customers ask for. If you have an idea or a problem, write to us. We read every message.
What is competitive intelligence?
Competitive intelligence is the practice of staying informed about what your competitors are doing, so you can make smarter decisions about your own business.
For teams that ship, that means tracking:
- Product moves: new features, launches, pricing changes
- Marketing: content, messaging changes, SEO positioning
- Sales: new positioning and how they pitch against you
- Openings for you: keywords they rank poorly for, customers they underserve, gaps you can fill
Most small teams do this by hand, when they remember to. The findings usually arrive after the moment to act has passed.
SpyGlow does the watching for you. It checks the pages you pick on a schedule, compares each version with the last, and tells you what changed and what it means for your team.
What we believe.
Early is your advantage.
Hearing about a pricing change the day it happens gives you time to answer it. Everything in SpyGlow is built to shorten the gap between their change and your decision.
Only the changes that matter.
Typos, timestamps and cookie banners stay out of your alerts. You hear about pricing changes, launches and new messaging, the changes that affect your plans.
Every change comes with context.
Each alert says what changed, why it matters to your team and what you could do about it, with the page attached so you can check it.
Priced for small teams.
Start free with 2 competitors. Paid plans are monthly or annual, with no contract and no sales call.
What SpyGlow does for your team.
Competitor Monitoring
Know when a competitor changes their pricing, product or messaging, without checking their site yourself.
AskGlow AI
Ask a question about your market in plain English and get an answer that cites the pages and changes it used.
Battle Cards
Go into a competitive deal knowing how to position against that competitor, with every point linked to its evidence.
Content Gaps
Find the topics your competitors rank for that you have not covered yet, with outlines you can turn into posts.
AI Visibility
See whether the AI models behind ChatGPT, Claude, Perplexity and Gemini recommend you or a competitor when buyers ask.
Keyword Research
Find the search terms worth writing for, ranked by opportunity, before you spend a week on a post.
SEO Intelligence
See why a competitor's page outranks yours and what to fix first.
Action Plans
Turn a change into a task, assign it, and see it through.
Weekly Reports
One report covering what moved last week and what deserves your attention, emailed every Monday on paid plans.
How SpyGlow compares.
| What you need | SEO tools (Semrush, Ahrefs) | Change detection | SpyGlow |
|---|---|---|---|
| Best at | Keyword rankings + backlinks | Detecting any change on a page | Understanding what competitors do, and why it matters |
| Alerts | Ranking changes, new backlinks | "Something on this page changed" | "Competitor changed pricing strategy. Here's what it means." |
| Analysis | SEO metrics + traffic estimates | Raw differences only | What changed, why it matters to you, a suggested response |
| Designed for | SEO teams + agencies | Technical users + analysts | Early-stage product teams: founders, product, growth and marketing |