Discover, Add, and Monitor Competitors
The foundation of your entire Spyglow experience. Monitor competitors continuously, then let Askglow summarize what changed and recommend next steps.
AI Finds Your Competitors
Enter your domain and Spyglow discovers direct, indirect, and emerging competitors using AI-powered market research.
Auto-Discovers Important Pages
Automatically finds pricing, features, blog, and landing pages. No manual URL entry needed.
Get Notified When It Matters
Instant alerts for pricing changes, feature launches, and critical competitive moves.
AI-Powered Market Intelligence
Stop digging through data. Get strategic answers and alerts that actually matter.
Get Strategic Context in 30 Seconds
Ask any question about your competitors in plain English. Get instant answers with AI-powered analysis.
Know What They're Doing Before Your Customers Do
24/7 monitoring for pricing changes, feature launches, and messaging updates. Get alerts that actually matter.
Get Weekly Intelligence Delivered to Your Inbox
Automated digest reports with what competitors did, what it means, and what you should do next.
Competitor SEO & Content Strategy
Find the keywords they missed, the content they didn't write, and the traffic they're leaving on the table.
Find Content Gaps Your Competitors Are Missing
Discover topics they haven't covered, keywords they're ignoring, and segments they've abandoned.
Discover Keywords Competitors Are Missing
AI-powered keyword research with difficulty and relevance scores. Find opportunities they overlooked.
Know Exactly Where You Stand vs Competitors
20+ SEO checks per page with AI recommendations. Benchmark your scores against every competitor.
Sales Intelligence & Battle Cards
Arm your sales team with the data they need to win against any competitor, every time.
Close Deals Against Any Competitor in 60 Seconds
AI-generated battle cards with objection handlers, discovery questions, and win strategies.
Turn Insights Into Trackable Tasks
Every insight becomes an action with step-by-step execution plans. Track progress and measure outcomes.
Track Your AI Search Visibility
See if ChatGPT, Claude, and Perplexity recommend you or your competitors when buyers ask.
Your Dedicated Competitive Intelligence Analyst
Traditional tools just dump data. AskGlow is an AI analyst that researches competitors, explains why their moves matter, and turns it into actions you can execute.
Powered by agentic AI that can research, analyze, and create, not just chat.
Executes Research
Automatically pulls from competitor sites, docs, and public data so you don’t spend hours manually researching.
Generates Files
Generates battle cards, strategy memos, and briefs you can download or share with your team.
Proactive Context
Remembers your competitors, past questions, and decisions, so every answer comes with the right context—without you repeating yourself.
The Problem Every Early-Stage Founder Faces
You're making reactive decisions when you should be making strategic ones.
You're Always Behind
They launched a feature targeting Enterprise. You're still selling SMB. They're ranking for $500K/year keywords. You're fighting over scraps.
You Don't Know Why They're Winning
They updated pricing. Should you follow or go opposite? They launched 3 features. Table stakes or distraction? You make reactive decisions.
You're Not Using Data to Grow
No playbook for what works in your market. Content strategy is a guess. Sales team isn't armed. You're leaving segments and keywords on the table.
Result: Lost deals. Slower growth. Higher CAC.
See What's Working
Spot opportunities before the market saturates them. Know when competitors target new segments, rank for high-value keywords, or signal margin opportunities.
Understand the 'Why'
Askglow AI tells you if a competitor move is a threat or opportunity. Make strategic decisions, not reactive panic moves. Get context in 30 seconds.
Win With Data
Arm your sales team with battle cards. Create content that actually converts. Impress investors with data-backed market analysis.
Result: Win more deals. Rank higher. Ship faster.
Built for startups. Not enterprise CI programs.
Enterprise CI tools assume analysts and long setup. SpyGlow gives founders and small teams high-signal competitor updates and sales-ready battle cards—without a CI program.
Setup in ~5 minutes
No implementation project. Add competitors and go.
High-signal alerts, less noise
Filters out low-value noise so you can act fast.
Battle cards in ~60 seconds
Sales-ready, not strategy-deck-ready.
No CI manager required
Your team can run it.
Use cases for lean teams
Start with your role—founder, product, or sales—and see the workflows you can run in SpyGlow.
Founders & CEOs
Weekly AI briefings with what competitors did, what it means, and what to do next.
"I need to know what's happening without hours of research."
Product Managers
Context on every competitor launch - table stakes or differentiation?
"Should I build this feature or is it a distraction?"
Marketing Teams
"What content should we create?"
Find the content gaps to fill.
Sales Teams
"I'm going up against [Competitor]. What do I need to know?"
Battle cards in 60 seconds with pricing, weaknesses, and talk tracks.
From Setup to Strategy in Minutes
SpyGlow continuously monitors your landscape so you can focus on winning deals.
Add Your Competitors
Tell SpyGlow who you compete against. Add as many as you want. We start tracking immediately.
We Monitor 24/7
Our AI tracks pricing, features, content, and messaging shifts. Daily detection, real-time alerts.
AI Analyzes & Synthesizes
We filter for signal: 'What matters for YOUR business?' Every change gets analyzed for strategic impact.
You Take Action
Get battle cards, content gaps, and insights. Every insight becomes a tracked action item to close the loop.
The SpyGlow Difference
Without SpyGlow
- Manual competitor checks
- Raw data dumps you never read
- Scattered notes in Google Docs
- "We should monitor competitors more"
- Guessing what content to write
- Walking into sales calls unprepared
- Reactive strategy
With SpyGlow
- Automated monitoring every day
- High-signal summaries + next steps
- Battle cards in ~60 seconds
- "We know what they did this week"
- Data-driven content gaps
- Sales-ready competitive context
- Stay ahead of competitor moves
Frequently Asked Questions
Everything you need to know about Spyglow and how it helps teams stay ahead with AI-powered competitive intelligence