Actions
Turn insights into execution—not another dashboard
Most products stop at “here’s the insight.” Actions is the execution layer that turns competitive intelligence into real work—with AI-generated steps, progress tracking, and outcomes.
- Create Actions from any SpyGlow insight (changes, gaps, reports, visibility)
- Generate step-by-step plans with AI (editable)
- Track progress, priorities, and outcomes so work compounds
Actions board

What you get
A single workspace for “next steps”
Actions turns insights into owned work—with structure, tracking, and a feedback loop.
One place for all next steps
Create Actions from change detection, content gaps, audits, AI visibility, battle cards—or manually.
AI-generated step-by-step plans
Generate ordered steps and what “done” looks like—then edit to match how your team works.
Progress tracking
Statuses, blocked state, checklists, and progress percentage so you can see what’s moving.
Priorities and due dates
Critical/high/medium/low priorities, due dates, and filters so focus doesn’t get lost.
Outcome tracking
Capture success, impact level, and notes so you learn what worked and compound results.
Context stays attached
Actions link back to the original insight so you don’t lose the “why” in a ticket.
How it works
Insight → plan → ship
1) Create an Action from an insight
Turn a competitor move, report recommendation, or gap into owned work.
2) Generate (or write) steps
Use AI to generate a plan, or write your own checklist.
3) Track progress
Check off steps, add notes, and keep the Action moving.
4) Capture the outcome
Record what happened so your team learns and compounds execution.
Use cases
What teams use Actions for
Respond to competitor moves
When pricing, messaging, or features change, create an Action so your response is owned—not forgotten.
Ship content from gaps + keywords
Turn opportunities into a production checklist: outline → draft → publish → promote.
Keep SEO fixes from dying in a spreadsheet
Convert audits into a prioritized fix list with real progress tracking.
Stay aligned cross-team
Shared accountability across marketing, product, and sales.
FAQ
Quick answers about Actions.
