Change Detection
Know when competitors move without living in their tabs
Competitors change their site all the time. Most of it is noise. SpyGlow filters it out and turns meaningful changes—pricing, features, positioning, and SEO moves—into actionable intelligence.
- AI summaries that explain what changed and why it matters
- Noise filtering so you don’t get spammed
- A single Changes feed your team can work from
Changes feed
What you get
Signal, not noise
SpyGlow doesn’t just tell you a page changed. It tells you what changed, whether it matters, and what to do next.
Why-it-matters alerts
Importance scoring, threat/opportunity framing, and suggested next steps.
Noise filtering
Ignores trivial updates like timestamps, counters, and rotating banners.
A single Changes feed
Search and filter by competitor, category, change type, and importance.
Deep context per change
Before/after context, AI summary, and competitive context in one view.
Turn changes into Actions
Generate steps, assign ownership, and track completion so insights become output.
How it works
Monitor → understand → act
1) SpyGlow monitors pages
Captures snapshots and compares competitor pages over time.
2) AI analyzes the change
Classifies category (pricing/product/content) and determines significance.
3) You get notified (only when it matters)
Meaningful changes show up in your feed and can trigger notifications.
Use cases
What teams use this for
Pricing monitoring
Catch price and packaging shifts early and decide if you respond.
Positioning shifts
Know when a competitor changes their story, ICP, or key claim.
Feature launches
Spot new product pages and differentiation without waiting for a tweet.
SEO and content moves
See when competitors publish pages that can steal search demand.
FAQ
Quick answers about change detection.