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What SpyGlow does

What SpyGlow watches for your team, what you get back, and where to find each part of these docs.

Your competitors change their pricing, pages, hiring and messaging all the time. A small product team rarely has time to check, so most of those moves get noticed late, on a sales call or in a lost deal. SpyGlow watches your competitors for you and shows you which moves need a decision.

What you get

  • A daily feed of competitor moves. Each weekday morning your dashboard groups what changed into short stories, most important first. You decide on each one: ignore it, watch it, or respond with an action.
  • Alerts for the moves that matter. When a change reaches the importance level you chose, SpyGlow emails you. Every change stays in your Changes feed with before and after evidence, whether or not it was emailed.
  • Answers on demand. Ask AskGlow about a competitor, their pricing or what changed lately. It answers from what SpyGlow has collected, and can also search the web.
  • Material for sales and content. Battle cards for sales calls, content gap analysis, content drafts, keyword research and SEO audits. A battle card is built from evidence, and when there is not enough evidence yet, SpyGlow tells you instead of guessing.
  • Your place in AI answers. On Pro and above, AI Visibility measures how often OpenAI, Perplexity, Gemini and Claude mention your brand when they answer buyer questions.

You can start on the Free plan with two competitors. See Plans and limits for what each plan includes.

How it works, in four steps

  1. You enter your website. SpyGlow suggests competitors to watch.
  2. You pick the pages to watch for each competitor, such as their homepage and pricing page.
  3. SpyGlow checks those pages on your plan's schedule. It also notices new pages on their site, new roles on their public job board, and plan or price changes on a pricing page you watch.
  4. You get the results in your dashboard feed, in alerts, and in AskGlow, battle cards and reports.

The Getting started guide walks through your first hour.

Find your way around the docs

Start here

Watch

Understand

  • AskGlow: ask questions about your competitors.
  • Saved questions: have AskGlow answer the same question on a schedule.
  • Reports: saved briefs and news reports, with their sources.
  • AI Visibility: how AI answers mention you and your competitors.

Respond

Connect

  • Slack: get alerts in Slack, on Pro and above.
  • Webhooks: send alerts to your own tools, on Pro and above.

Account

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Getting started