By role
For founders
Know what competitors changed and what it means for your next decision, without spending your week on their websites.
For sales teams
Walk into every competitive deal knowing what the other side changed and how to answer it.
For growth and marketing
See what competitors publish and rank for, and pick the content and positioning work most likely to win you demand.
By situation
For agencies and multi-product teams
Run competitive intelligence for each client or product in its own workspace, under one account.
For teams tracking many competitors
When you watch ten or more competitors, see the changes that matter in one weekly brief instead of a stream of alerts.
For teams doing competitive intelligence by hand
Move the competitor spreadsheet, the bookmarks and the Google Alerts into one place that reads and explains each change for you.
For product launches
Know what competitors change in the weeks before your launch, and go live with positioning and battle cards that reflect it.