The Problem
Why traditional methods fail for for founders & startups.
Uncertain Product-Market Fit
Decisions get made without a reliable view of competitor positioning, messaging, and product direction.
Pricing Guesswork
Pricing and packaging decisions are made without a current, comparable view of alternatives in the market.
Missed Go-to-Market Signals
Material competitive changes are discovered late—after they’ve impacted pipeline, churn, or rankings.
A Continuous Market Intelligence Layer
Monitor your competitive set, capture strategic changes, and produce leadership-ready takeaways you can operationalize.
Ongoing competitor monitoring
Track key competitor surfaces and changes so you stay current without manual checks.
Content & positioning gap analysis
Identify opportunities in messaging and content coverage to differentiate and capture demand.
Board-ready reporting
Create crisp summaries and reports for stakeholders—what changed, why it matters, and what to do next.