Content gap analysis
The topics competitors cover that you have not, grouped into clusters and ranked by opportunity.
For growth and marketing
Competitor SEO and content research for small marketing teams.
You have one marketer, maybe two, and a long list of possible posts. SpyGlow shows the topics competitors cover that you have not, where they outrank you and why, and what changed in their messaging, so you spend the week on the work most likely to pay off.
- A ranked list of topics to write about
- Fixes for the pages that matter most
- Alerts when a competitor changes their messaging
For growth and marketing
See what competitors publish and rank for, and pick the content and positioning work most likely to win you demand.
The problem
Why the manual approach fails.
A content plan built on hunches
Topics get picked because someone thought of them, without checking what competitors already own.
Late to the topic
By the time you write about it, two competitors already rank for it.
Unclear why they outrank you
A competitor beats you for your own category term and nobody knows what to fix first.
The solution
Research that tells you what to write next
Content gaps, keyword research and SEO audits next to competitor monitoring, so your plan follows the market.
Competitor SEO audit
Your pages next to theirs, with specific fixes, and a benchmark score on paid plans.
Messaging changes
Know when a competitor rewrites their headline or positioning, with the old and new wording.