Battle cards with evidence
Positioning, objections and a pricing comparison, with every point linked to where it came from.
For sales
Sales battle cards that keep up with your competitors.
Your reps meet the same few competitors in deal after deal. SpyGlow watches those competitors, drafts battle cards from what they publish and tells you when something changes, so your answer to "how are you different?" is current.
- A battle card for each main competitor
- Alerts when a competitor changes pricing or positioning
- Answers your reps can check before they use them
For sales teams
Walk into every competitive deal knowing what the other side changed and how to answer it.
The problem
Why the manual approach fails.
Collateral goes stale
The battle card in the shared drive describes the competitor as they were last year.
Every rep tells a different story
Without one current source, reps improvise their answer to the same competitor.
Surprises late in the deal
A buyer quotes a competitor's new price or feature, and your rep hears it for the first time on the call.
The solution
Current competitive answers for every rep
Battle cards drafted from evidence and refreshed when a competitor moves, plus an analyst your reps can ask before a call.
Ask before the call
Reps ask AskGlow how to answer a competitor and get a cited answer drawn from your monitoring data.
Pricing changes as they happen
Know when a competitor changes their pricing or packaging, with the old and new wording.