SEO Intelligence
Run comprehensive SEO health audits and benchmark against competitors
SEO Intelligence
SpyGlow's SEO Intelligence provides comprehensive technical SEO audits and competitor benchmarking with 22 automated checks across 5 categories.
Features
Site Health Score
Get an overall SEO score (out of 100) based on 22 technical checks across 5 categories:
Crawlability (25% weight)
- Robots.txt validation
- XML Sitemap detection
- Homepage indexability (noindex detection)
Performance (20% weight)
- Server Response Time (TTFB)
- Page Size optimization
- Core Web Vitals (LCP, CLS, TBT, FID) - NEW
On-Page SEO (25% weight)
- Title Tag optimization
- Meta Description analysis
- H1 Heading validation
- Image Alt Text coverage
- Open Graph Tags
- Viewport Meta tag
- Heading Hierarchy (H1-H6 structure) - NEW
- Content Length (thin content detection) - NEW
- Internal Links analysis - NEW
- Schema Markup (JSON-LD structured data) - NEW
Technical SEO (20% weight)
- HTTPS Redirect
- HSTS Security header
- Canonical Tag
- Custom 404 Page
- Security Headers (CSP, X-Frame-Options, etc.) - NEW
- Mobile Friendliness (responsive design checks) - NEW
Analytics (10% weight)
- Analytics Tracking detection
Core Web Vitals Dashboard
Monitor Google's key performance metrics that directly impact search rankings:
- LCP (Largest Contentful Paint) - Loading performance
- CLS (Cumulative Layout Shift) - Visual stability
- TBT (Total Blocking Time) - Interactivity proxy
- FID (First Input Delay) - Responsiveness
Content Quality Metrics
Analyze your content depth and structure:
- Word count and reading time
- Internal/external link distribution
- Heading structure validation
- Schema markup types detected
Competitor Benchmarking
Compare your SEO health against all tracked competitors side-by-side:
- Score comparisons across all categories
- Strength/weakness analysis
- Gap identification
AI Quick Wins
Receive AI-powered recommendations prioritized by impact:
- Effort vs. Impact scoring
- One-click "Send to Dev" reports
- Prioritized fix lists
- Strategic insights and priority recommendations
Usage Limits
| Plan | Audits/Month | |------|-------------| | Starter | 5 | | Pro | 20 | | Teams | 100 (shared) |
Getting Started
- Navigate to SEO Intelligence in your dashboard
- Click Scan My Site for a quick health check, or Full Benchmark to compare against competitors
- Review your score breakdown by category
- Check Core Web Vitals and Content Quality cards for detailed metrics
- Address issues in priority order (High → Medium → Low)
- Click "Send to Dev" to share actionable reports with your team
Technical Details
Scoring Algorithm
The overall score is calculated using weighted category scores:
- Crawlability: 25%
- Performance: 20%
- On-Page: 25%
- Technical: 20%
- Analytics: 10%
Each category score is based on passed/failed checks, with additional penalties for high-severity failures.
Core Web Vitals Thresholds
| Metric | Good | Needs Improvement | Poor | |--------|------|-------------------|------| | LCP | ≤ 2.5s | ≤ 4s | > 4s | | CLS | ≤ 0.1 | ≤ 0.25 | > 0.25 | | TBT | ≤ 200ms | ≤ 300ms | > 300ms | | FID | ≤ 100ms | ≤ 300ms | > 300ms |