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SEO intelligence
Audit your site's SEO health, see what to fix first, and compare your site with the competitors you track.
A missing page title or a slow page can cost you search traffic long before anyone on the team notices. SEO Intelligence audits your site, gives it a score out of 100 and tells you what to fix first. On paid plans, you can also compare your site with the competitors you track.
Before you start
SEO Intelligence audits your own domain. If you have not added it yet, the page shows Go to your profile, where you can add it. If you have more than one domain, SpyGlow audits the one selected at the top of the sidebar. See Brands and profile.
Run an audit
Open SEO Intelligence in the sidebar and click Scan my site. Results start to appear within seconds, and speed results follow. If an audit takes longer, it finishes in the background and the results are there when you come back.
Each audit reads up to 5, 25, 50 or 100 pages of your site, depending on your plan. The Crawl evidence tab lists the pages SpyGlow found and shows which ones it audited.
Read your score
Your score out of 100 sits next to the page title, and the Overview tab labels it Excellent, Good, Needs work or Poor. The score reflects how many checks your site passes. Serious problems pull it down more than minor ones.
The overview also scores six categories: On-Page, Technical, Performance, Security, Mobile and Analytics. It names the lowest scoring one as the place to focus first, and Coverage shows how many of the six this audit could score.
Each audit runs dozens of checks. The Check results tab lists every check by category, with how many passed and failed, and the current value next to the expected one.
The overview can also show a Content quality card with word count, reading time and internal and external links, and an AI summary of where you are ahead and where you are behind.
Core Web Vitals
The Core Web Vitals card shows how fast your pages load and how stable they are.
| Metric | What it tells you |
|---|---|
| LCP | How long the main content takes to load |
| FCP | How long until the first content appears |
| CLS | How much the layout moves while the page loads |
| TBT | How long the page is too busy to respond to a visitor |
| TTFB | How quickly your server answers |
Each metric is marked good, needs improvement or poor, using the boundaries Google publishes for that metric.
Work through the fix queue
The Fix queue tab lists every problem the audit found, most urgent first:
- Quick wins (this week): high priority. Fix these first.
- Next sprint (this month): medium priority.
- Low priority.
Open an issue to see what it means, the value SpyGlow found and technical details for whoever makes the fix. Then:
- Click Create action to track the fix in Actions.
- Click Claim fixed once you have fixed it. The issue shows Claimed fixed: awaiting evidence until a later audit can confirm it.
- Click the eye button (View evidence) to see the pages and observations behind the issue.
Each issue shows its status across audits, such as New, Recurring or Regressed. From your second audit on, the Fixes overview counts how many issues are new, recurring, improved and no longer observed.
The Best next fixes banner at the top of the page picks a few fixes to start with. Click Go to fix to open the Fix queue.
Compare with competitors
Click Full benchmark to audit your site and every competitor you track for that domain. The Competitor benchmark tab then shows the domains side by side: overall score, Performance, LCP, CLS, On-Page, Content (word count) and Technical. The Benchmark summary shows how many competitors you are ahead of and behind, the average competitor score and your own score.
If you track no competitors for the domain, the tab shows Add competitor. See Adding competitors. On Free, Full benchmark opens an upgrade prompt.
Track your score over time
Score history shows your latest score for each audit day, the last change and your best score. It marks 75 as the threshold for a good score. The chart appears once you have audits on two different days.
Export and share
Click Export and choose:
- Copy report to clipboard, ready to paste into Slack, Notion or Linear.
- Download as Markdown.
- Download PDF report.
Send it to whoever looks after your site, so you both work from the same list.
Limits
| Free | Pro | Growth | Teams | |
|---|---|---|---|---|
| Audits a month | 1 | 10 | 20 | 25 |
| Pages per audit | 5 | 25 | 50 | 100 |
| Benchmarks a month | 0 | 3 | 5 | 10 |
- The page header shows how many audits you have used this month.
- A benchmark also scans your own site, so it needs an audit left this month. Scans of your competitors' sites do not count toward your audits.
- Teams gets 5 more audits a month for each extra seat.