Content Gap Analysis
Identify high-value keywords and topics your competitors own but you are missing.
The Content Strategy Agent helps you stop guessing what to write and start publishing content that drives revenue. It analyzes your top competitors to find "Content Gaps"—keywords they rank for, traffic they are getting, and topics they cover that you do not.
How it Works
- Competitor Identification: The agent scans search results to find domains that compete for the same audience as you (not just the ones you know about).
- Keyword Intersect: It maps the full keyword universe of your competitors against yours.
- Gap Detection: It isolates keywords where:
- Competitors rank on Page 1.
- You do not rank at all (or rank poorly).
- The keyword has commercial value (high CPC or buyer intent).
Running an Analysis
- Navigate to Content Gap.
- Verify your Target Domain is correct.
- Click Analyze.
- Wait 1-2 minutes for the agent to crawl and cross-reference data.
Interpreting Results
The analysis report is broken down into three sections:
1. Missing Opportunities (The "Gaps")
These are your highest ROI targets.
- Keyword: What users are searching for.
- Volume: Monthly search volume.
- Difficulty: How hard it is to rank (0-100).
- Opportunity Score: A proprietary SpyGlow metric combining volume, intent, and your domain authority.
2. Weak Content (Optimization Targets)
Keywords where you rank (e.g., Pos 11-20) but are losing traffic to competitors on Page 1.
- Action: Update these pages with fresh data, better structure, or more comprehensive answers.
3. Competitor Wins
Topics where a specific competitor is dominating. This reveals their content strategy (e.g., "Competitor X is going heavy on 'Enterprise Security' topics").
Taking Action
Don't just read the report—use it.
- Select high-priority gaps from the list.
- Generate Content Brief: Click "Create Brief" to have the Strategy Agent outline a blog post that targets that specific keyword.
- Export: Download the list to CSV for your SEO team.
Quotas
- Starter: 3 Analyses / month
- Pro: 10 Analyses / month
- Teams: 50 Analyses / month