Content gaps

Find topics your competitors cover and you do not, decide what to write first, and turn a gap into a brief, an action or a draft.

You know your competitors publish pages you do not have, but not which ones are worth writing. A content gap analysis compares your site with the competitors you choose and lists the topics they cover and you do not, in priority order. Open it from Content Gaps > Find Gaps in the sidebar.

SpyGlow does not measure search rankings, cost per click or search volume. Keyword volumes, priorities and impact on this page are estimates to help you decide what to write first.

Run an analysis

Pick your domain in the domain switcher in the sidebar. If you have not added one yet, add it in your profile first.
Click Analyze.
Wait while SpyGlow analyzes your domain and competitors. It usually takes 1 to 3 minutes, and you can leave the page while it runs.

To run it again later, click Update gaps or Refresh analysis. Gaps that are new since the last run are marked New, and gaps whose priority changed are marked Changed. Each update uses one analysis from your monthly allowance.

If an analysis or an update does not finish, SpyGlow tells you and it does not use an analysis. A first analysis that fails shows Retry analysis. An update that fails keeps your earlier results on the page with a note that the last update did not finish, and Run it again starts a new one.

Weekly auto-refresh

On Pro and above, the Weekly auto-refresh switch under the page title is on by default. SpyGlow then updates each analysis about once a week while you have analyses left, on its weekly run or after it checks your monitored competitors, and each automatic update uses one. Turn the switch off to stop every automatic update. You can still update an analysis yourself. Free does not include it.

Choose the competitors

After your first analysis, open the Competitors tab. These are the sites SpyGlow compares your content against. They are separate from the competitors you monitor.

Discover competitors suggests competitors for your domain. You can add an industry to focus the suggestions.
Add competitor adds one yourself. Domain and company name are required.
Pause keeps a competitor saved but leaves it out of the next analysis. Activate brings it back. The bin icon removes it.

Your changes apply the next time the analysis runs.

What a gap shows

The Gaps tab opens with your primary opportunity and three counts: gaps found, high-priority gaps that still need review, and gaps you have covered. Below that, the Opportunity queue lists each gap with:

its title and priority: Critical, High, Medium or Low
its funnel stage (TOFU for awareness, MOFU for consideration, BOFU for decision) and search intent
a description, and what competitors publish on the topic
key keywords, each with an estimated volume, or "Volume unavailable" when there is no estimate
its estimated impact

Use the filters to narrow the list by priority, intent and funnel stage, and sort by priority or funnel stage. On a phone, tap Filters. When you have covered a gap, click Mark addressed.

Priority and estimated impact

Priority is SpyGlow's suggestion of what to work on first. Estimated impact describes what covering the gap could bring, such as traffic and conversions, and the time and resources it would take. Both are estimates, not measured traffic or rankings, so weigh them against what you know about your buyers.

The other tabs

Overview: domain strength, content maturity, key opportunities, strengths and weaknesses, and your gaps over time.
Clusters: related gaps grouped under a pillar topic, with a coverage bar and a suggested content structure. Create cluster actions creates actions for up to five of its gaps. Clusters appear once SpyGlow finds enough connected gaps.
Keywords: the suggested keywords from all gaps, marked Missing, Untapped or Weak, with a search box and a link to each keyword's gap.

Turn a gap into a brief

On a gap, click Review opportunity to see the original opportunity and its sources.
Click Prepare brief. The brief starts with a title, search intent, keywords and a meta description from the gap.
Click Edit brief to change it, including the audience, outline, completion criteria and your own source links, then click Save brief. Each save creates a new revision.

From a saved brief, you can Copy it, download it with Export .md, open Research this keyword to research its primary keyword, or click Create brief action. Preparing and editing briefs does not use any of your allowance.

	Free	Pro	Growth	Teams
Analyses a month, updates included	1	5	15	20, more with each extra seat
Different domains you can analyze	1	3	5	10
Weekly auto-refresh	No	Yes	Yes	Yes

When you have no analyses left, SpyGlow shows an upgrade prompt.

Actions

Content drafts