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Managing competitors

See how each competitor is watched, change when it is checked, pause it, and manage its pages and profile.


After you add a competitor, SpyGlow checks its pages on a schedule and tells you what changed. Here is how to keep an eye on your competitors and control how each one is watched.

The competitor list

Open Competitors in the sidebar. Each row shows how many pages are watched, how many changes were found, when the competitor was last checked, and its status: Active, Analyzing or Enriching while setup runs, Paused, or Error.

The header shows how many competitors you have out of your plan's limit. Next check shows roughly how long until the next scheduled check. Use the search box and the status filter (All statuses, Active, Inactive) to narrow the list. Export CSV downloads the list on Pro and above.

Each row's menu has View details, Visit website, Edit, Notification settings, Pause monitoring or Resume monitoring, Refresh intelligence, Check for changes and Delete.

How often competitors are checked

PlanChecks
FreeDaily
ProEvery 12 hours
GrowthEvery 6 hours
TeamsEvery 3 hours

To check one competitor less often, open its Settings tab, expand Monitoring Frequency, choose a slower option such as 24h, and click Save. The list offers your plan's frequency and slower ones only, since you cannot check more often than your plan allows. The badge at the top of Settings shows the result, for example Checked daily or Plan default, every 12 hours.

Notification settings has the same choice in short form: Plan default, Daily or Weekly. Daily checks once a day even when your plan checks more often. A competitor you never changed follows Plan default.

To check right away, open the competitor's menu and click Check for changes.

Pause a competitor

Click Pause on the competitor's page, or Pause monitoring in the list. Under Pause until date, pick 1 day, 3 days, 1 week, 2 weeks, 1 month or Indefinitely, or choose a resume date. Add a reason if you like, then click Pause monitoring.

While a competitor is paused, SpyGlow does not check it and sends no alerts for it. If you chose a date, the competitor resumes on its own that day, and its page shows when. Click Resume now to restart early.

Check only on certain days

In the same dialog, open Weekly schedule. Select the days under Monitor on these days, or use a preset: Every day, Weekdays only, MWF or Weekends only. Click Save schedule. Checks run at your plan's frequency on those days only. Pick at least one day: Save schedule stays off with no day selected. To stop checks altogether, pause the competitor instead. The competitor page then shows the days, with an Edit link, and its Pause button reads Schedule.

The competitor page

Click a competitor to open its page. The header has Pause, Ask AI (opens AskGlow about this competitor) and Visit site. Its menu adds Edit details, Notification settings, Discover pages, Refresh intelligence, Check for changes and Delete.

The tabs are Overview, Changes, Pages, Insights and Settings.

The competitor profile

Overview opens with four cards: Pages monitored, Recent changes, Alert level and Same-day alerts, which shows where this competitor's alerts go. Below them:

  • Positioning snapshot: who they target, where they focus and what sets them apart.
  • Latest competitor signal: the newest change and a chart of recent activity.
  • The top threat and top opportunity.
  • Signals behind the readout: messaging and content, market presence, integrations and ecosystem, and team and hiring.

A section appears once SpyGlow has found something for it.

To rebuild the profile with fresh research, open the menu and click Refresh intelligence.

Threats and opportunities

The Insights tab lists Competitive threats, rated Critical, High, Medium or Low, and Competitive opportunities, rated by potential. Expand one to see its context, evidence and a suggested response or action. Click Action to turn it into an action for your team.

Pages

The Pages tab lists every watched page with its priority, number of changes, activity and last update. Click View snapshot on a row to open the page's latest screenshot in a new tab.

  • Add page opens Discover & Add Pages. Under Auto-Discovery, suggestions are grouped as Critical (homepage, product and pricing pages), Important (about, integrations and legal pages) and Optional (blog, resources and documentation). Recommended pages are selected for you. Use Select All on a group, or Manual Add to type a path like /pricing or a full URL. Pages you already watch are left out of the suggestions, and each page can be watched once: /pricing, /pricing/ and a full link to it count as the same page.
  • To stop watching a page, click its bin icon and confirm Remove. The homepage cannot be removed.
  • To keep a page on the list but stop checking it, click Edit details, turn the page's switch off on the What to monitor step, and save your changes. The homepage is always checked.

To watch only part of a page you already follow, open Settings, expand Monitored Pages, open the page, select the sections and click Save. See Adding a competitor for section limits.

Work on several competitors at once

Tick the boxes in the list to select competitors. You can then Pause, Resume, Activate, Deactivate or Delete them together.

Pause, deactivate or delete

  • Pause stops checks and alerts for a while. The competitor comes back on the date you set, or when you resume it.
  • Deactivate stops monitoring until you activate the competitor again. Its history stays.
  • Delete removes the competitor with its monitoring history, changes, insights and battle cards. This cannot be undone.

Paused and deactivated competitors still count toward your plan's competitor limit. Unfinished setups do not.