Competitor Monitoring

Learn how SpyGlow tracks competitor websites, detects changes, and alerts you to strategic shifts.

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The core of SpyGlow is the Monitoring Agent, an autonomous system that tracks competitor websites 24/7 (or daily, depending on your plan). It acts as your eyes on the market, ensuring you never miss a price change, feature launch, or messaging pivot.

How it Works

1. Baseline Creation: When you add a competitor, the agent crawls key pages (Home, Pricing, Product, About) to establish a "Golden Master" baseline.
2. Scheduled Scans: The agent revisits these pages based on your schedule (Daily for Starter, Real-Time for Pro/Teams).
3. Diff Analysis: It compares the new version against the baseline using visual and text-based diffing.
4. Noise Filtering: The agent ignores non-strategic changes like timestamps, dynamic ads, or minor CSS tweaks.
5. Strategic Alerting: If a change is significant (e.g., "Price increased from $29 to $49"), it triggers an alert.

Adding a Competitor

To start monitoring a new competitor:

1. Navigate to Competitors.
2. Click Add Competitor.
3. Enter the Domain (e.g., competitor.com).
4. (Optional) Add specific Monitoring Pages if you want to track deep pages like /pricing or /enterprise. By default, we always track the homepage.

Understanding Alerts

SpyGlow classifies changes into three severity levels:

• Critical: Major strategic shifts (e.g., Pricing model change, New product launch).
• Important: Significant updates (e.g., Headline change, new integration).
• Minor: Routine updates (e.g., Blog post, footer link change).

Monitoring Frequency

Managing Pages

You can fine-tune what the agent watches for each competitor:

1. Click on a competitor card to view details.
2. Go to the Pages tab.
3. Add Page: Paste a specific URL (e.g., competitor.com/careers) to track hiring surges.
4. Pause/Resume: Temporarily stop tracking a specific page without deleting history.