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Real-time monitoring of your launch space
Watch every competitor's product page, pricing page, and positioning surface at 3 to 12-hour cadence. Nothing ships in your space without you knowing first.
For Product Launches
Ship Your Launch With the Sharpest Possible Positioning.
The 30 days before a product launch is when competitive risk is highest. SpyGlow watches every rival in the space, flags any pre-emptive move they make, and generates launch-ready positioning and battle cards so your team ships with the latest competitive context baked in.
For Product Launches & Re-launches
Pre-launch CI: map the competitive landscape, catch every rival move in the 30 days before go-live, and ship with the sharpest positioning your team has ever written.
What ships in week 1
- Catch every competitor pre-emption in the 30-day launch window
- Ship launch positioning with current competitive context
- Arm day-one sales with fresh battle cards
The problem
Why the manual approach fails.
01 · Pain
Competitor pre-empts your launch
You announce the feature, they announce they shipped it last week. Happens when nobody's watching their product page in the final 30 days.
02 · Pain
Positioning goes stale between drafts and ship
Your launch copy was written 6 weeks before go-live. By the time you ship, the competitive landscape has shifted and your messaging is already behind.
03 · Pain
No battle cards for day-one sales calls
Sales starts taking calls the day of launch. Without current battle cards, every competitive question becomes a 'let me get back to you.'
The solution
Launch-ready CI in 30 days or less
Set up SpyGlow 30 days before launch. It captures every move in your market, regenerates battle cards as competitors ship, and keeps your positioning calibrated right up to go-live.
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Auto-regenerating battle cards
Your sales team gets a fresh battle card every time a competitor moves. Day-one calls happen with the latest context, not a 6-week-old doc.
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Pre-launch content gap analysis
Find the keywords and narratives your competitors haven't claimed yet. Ship launch content that owns the blue-ocean territory before they do.