Closer checks before launch
Check competitor product and pricing pages every 12 hours on Pro, every 6 on Growth or every 3 on Teams.
For product launches
Launch with positioning that reflects what competitors did last week.
Launch copy is often written weeks before go-live, and competitors keep moving in the meantime. SpyGlow watches their product and pricing pages through your launch window, tells you when they change something that affects your story, and helps you refresh your battle cards before sales takes the first calls.
For product launches
Know what competitors change in the weeks before your launch, and go live with positioning and battle cards that reflect it.
What you get
- Competitor changes flagged through your launch window
- Positioning checked against the latest competitor pages
- Current battle cards for day-one sales calls
The problem
Why the manual approach fails.
A competitor ships first
You announce the feature, and a competitor's product page already described the same thing the week before.
Launch copy goes stale
Your positioning was written before the last round of competitor changes, and nobody checked it again before go-live.
Sales is not ready for day one
The first competitive question on a launch call gets "let me get back to you" because the battle card is out of date.
The solution
Competitive context through your launch window
Set up SpyGlow a few weeks before launch. It watches your competitors, flags the changes that touch your story and helps your team update its positioning and battle cards.
Battle cards you refresh as they move
Refresh a competitor's battle card after a change and review what is new before your team uses it.
Launch content research
Find the topics and claims competitors have not covered yet, so your launch content stands apart.