Free competitive intelligence templates for teams without an analyst.
Keeping up with competitors is easier when you know what to write down. Each template below covers one job a small team does, with guidance for every section. Download it for Word, Google Docs or Sheets, or read it here first. No signup.
Sales battle card template
One page per competitor with the answers a rep needs on a call: their strengths, their pricing, the objections they create and how to respond.
Word and Google Docs · Plain text
Competitive analysis template
A comparison grid and a short write-up for when you need a clear picture before a pricing change, a launch or a fundraise.
Excel and Google Sheets · Word and Google Docs · Plain text
Competitive intelligence report template
A monthly or quarterly report that stays short: the changes that matter, what they mean for your plans and who will act on them.
Word and Google Docs · Plain text
Competitive intelligence newsletter template
A weekly email with a short summary, the moves that matter with evidence, and up to three actions.
Word and Google Docs · Plain text