FramerWebsites
Content

Framer rewrites home page messaging around agents and an editable design canvas

· One page changed · Published

Framer changed the main description on its home page to focus on building websites with agents on a fully editable design canvas. A section heading about agents working alongside users was replaced, and the page added an editor demo showing a sample agent prompt.

Home page

Content
Changed

What changed

  • The main description under the hero line now says sites are built with agents and made one's own on a fully editable design canvas.
  • The earlier description, which listed hosting, CMS, analytics, SEO and AEO as built in and said the product is free to start, was removed.
  • A section heading about agents working alongside people was replaced with a line calling Framer the website builder for shipping standout sites.
  • An editor demo was added that shows a sample prompt asking the agent to add a 3D image ticker to a hero section.
  • A line showing a community resource count of 25,204 was removed.

From the page

  • AddedFramer is the pro website builder with a world-class design agentBuild your website with agents and make it your own on a fully editable design canvas.Get started for free
  • RemovedFramer is the pro website builder with a world-class design agentEvery change the agent makes stays editable on a real design canvas, with hosting, CMS, analytics, SEO, and AEO built in. Free to start for any type of site.Get started for free
  • AddedFramer MCP0:36The website builder for shipping standout sitesmain
  • RemovedFramer MCP0:36Agents that work alongside you, not instead of youStart with agents
  • RemovedRead storyBuilt on a community that isn’t going anywhere25,204 ResourcesBrowse the community
  • AddedAdd a 3D image ticker to the hero section and write a short introduction about Haus studio.Thinking...

Exact text from framer.com, captured and .

What it could mean

The shorter copy puts agents and canvas editing at the center of Framer's home page, which could raise expectations for agent-assisted site building among competing website builders. Dropping the list of built-in features from the description may shift how buyers compare platforms.

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