The template
What goes in each section.
- 01
Subject line
Lead with the biggest change so people know why to open it.
- Competitor brief, week of [date]: [the biggest change in a few words]
- 02
This week in one paragraph
What changed and what it means, in three or four sentences.
- The most important change
- What it means for us
- 03
Moves that matter
Two to five changes, each with a link to the page or article it came from.
Competitor What changed Why it matters to us Link - 04
Worth knowing
Smaller changes in one line each. Leave this out in a quiet week.
- Competitor: one-line change
- 05
Recommended actions
Up to three, each with a person's name next to it.
Action Owner - 06
In a quiet week
Send a short note anyway. "Nothing important changed this week" tells readers the newsletter is still working.
- Competitors and pages checked
- Nothing important changed
- 07
Footer
How the newsletter is put together and how to reply with a tip.
- Who writes it
- How to send a tip
- Sources
FAQ
Questions, answered.
What teams ask about the competitive intelligence newsletter template.