HotjarAnalytics
Hotjar adds a plan builder with estimated pricing to its pricing page
· One page changed · Published
Hotjar added a plan builder to its pricing page that lets buyers choose products, set monthly sessions or responses, and see an estimated price. The page also shows a total estimated price, a 10% discount on the lowest-priced product, and a Voice of Customer section with response tiers.
Pricing
PricingWhat changed
- A Growth plan builder was added, where buyers choose products, set monthly sessions or responses, and see an estimated price.
- A total estimated price line was added to the builder.
- A 10% discount on the buyer's lowest-priced product was added.
- A Voice of Customer section was added with usage tiers starting at 500 monthly responses.
From the page
- AddedConversation Intelligence (add-on)Trusted by 3,000 enterprise and mid-market brands and 1.3+ million websitesBuild your Growth planPay monthly
- AddedConversation Intelligence (add-on)Trusted by 3,000 enterprise and mid-market brands and 1.3+ million websitesBuild the plan that fits your needs. Choose your products, set your monthly sessions or responses, and see your estimated price.Pay monthly
- Added€49/ month10% off your lowest-priced product
- Added€49/ monthVoice of Custumer
- Added500 monthly responses
- Added/ monthTotal estimated price7k monthly sessions
Exact text from hotjar.com/pricing, captured .
What it could mean
A per-product, usage-based builder with a discount for combining products may make Hotjar's bundles easier to compare and could encourage buyers to add more products. Competitors with fixed plans may face more direct price comparisons at specific session or response volumes.
