Miro drops Intelligent Canvas copy from home page and leads a paid plan with Buy now
· Two pages changed · Published
Miro removed Intelligent Canvas and AI platform for teamwork wording from its home page and added a 100M+ users line with a Contact sales button. On the pricing page, the €20 per member plan now shows Buy now as the main button, with the free trial offered as the secondary option.
Home page
ContentWhat changed
- Removed a section headed The AI platform for teamwork, including a line about moving from individual AI productivity to team collaboration with AI and an Explore Intelligent Canvas link.
- Removed the Experience the Intelligent Canvas line near the templates count.
- Added a line inviting visitors to join 100M+ users building on Miro, plus a Contact sales button next to Get started free.
From the page
- Removed6,000+templates
Experience the Intelligent CanvasSlides - RemovedLearn moreChris
The AI platform for teamworkNeed help getting started? - AddedGet startedwith MiroJoin 100M+ users building on MiroGet started free
- RemovedLearn moreChris
Move beyond individual AI productivity to team and cross-team collaboration with AI.Need help getting started? - AddedGet startedwith MiroContact salesGet started free
- RemovedLearn moreChris
Explore Intelligent CanvasNeed help getting started?
Exact text from miro.com, captured .
What it could mean
Less prominent Intelligent Canvas and AI platform wording could mean Miro may be shifting how it presents its AI features. The new user count and Contact sales button may put more weight on scale and sales-led buying, which could affect how rivals frame their own reach and enterprise pitch.
Pricing
PricingWhat changed
- On the €20 per member per month plan (billed yearly), Buy now was added as the main button.
- The secondary option changed from buy now to try for free, reversing the earlier order where the free trial came first.
From the page
- AddedFor growing organizations and consultants to streamline workflows with AI€20/month per member, billed yearlyBuy nowEverything in Starter, plus:
- Removed€20/month per member, billed yearlyTry for free
or buy nowEverything in Starter, plus: - AddedFor growing organizations and consultants to streamline workflows with AI€20/month per member, billed yearlyor try for freeEverything in Starter, plus:
Exact text from miro.com/pricing, captured .
What it could mean
Putting direct purchase ahead of the free trial on this plan may point to Miro testing a more direct path to paid sign-ups. Competitors with trial-first pricing pages could see a different conversion approach on a comparable tier.
