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Adding a competitor
Set up a competitor in four steps, choose the pages to watch, and pick up a setup you left halfway.
Add a competitor once and SpyGlow keeps watching the pages you choose. Open Competitors in the sidebar and click Add competitor. Setup has four steps, and you review everything before monitoring starts.
Step 1: Find competitor
Type a company name, domain or URL and pick the right company. The best match is marked Most relevant. A domain you type, such as acme.com, is always the first result.
If search cannot find the company, open Enter domain manually and fill in Company name and Domain. Use the public website domain only.
Choose which of your brands it is for
If your account has more than one domain, this step also asks Which of your brands is this competitor for? The competitor's changes, battle cards and reports stay with the domain you pick, which starts as your primary domain.
Step 2: What to monitor
Under Recommended pages to monitor, SpyGlow suggests the pages worth watching, starting with the homepage. Each page has a short note on why it matters.
- Use the switch on a page to include it or leave it out.
- Click a page name to rename it.
- Type a path such as /careers, or a full URL, in Add page manually and click Add.
- Click Discover pages to look for more pages on the site.
The homepage is always included and cannot be removed. A badge shows how many pages you have selected out of your plan's limit. Once you reach the limit, extra pages stay unchecked until you turn another page off or upgrade.
Click any page to see a current screenshot of it on the right, so you know exactly what will be watched. After setup, Add page on the competitor's Pages tab suggests more pages, grouped as Critical, Important and Optional. See Managing competitors.
Watch only part of a page
On Pro, Growth and Teams you can watch chosen sections of a page instead of the whole page, for example a pricing table or a feature grid. Set the page to Sections, then click a content block on the screenshot or drag to select an area. Changes elsewhere on the page are left out. On Free, Sections is locked and every page is watched in full.
Skip page setup moves on to alerts with the pages already selected.
Step 3: Alerts
New competitors start with In-app activity and Email important changes turned on, set to High impact only (scores 8 to 10). Open Advanced sensitivity to choose High + Medium or All alerts instead. Every change is kept in Changes, whether or not it was emailed. See Alerts and notifications.
Step 4: Review
Check the Competitor, Alerts and Pages to monitor cards. Click Edit on a card to go back to that step. When it looks right, click Start monitoring.
Your setup receipt
SpyGlow saves the competitor and opens its page with a setup status. It tracks First capture, Competitive intelligence and Selected pages, each marked Waiting, In progress, Saved or Needs attention. You can leave the page while setup carries on.
When the homepage is captured, the status reads Your first evidence is ready, and View captured pages opens the Pages tab. If part of the setup needs attention, click Retry unfinished setup.
If a site blocks setup
Some websites block automated visits. The preview tells you when that happens, and you can still add the competitor. Monitoring starts once SpyGlow can open the homepage. Until then the setup status reads This site blocked our automated visit and offers:
- Retry now, because blocks are often temporary.
- Choose other pages, to change which pages are watched.
- Remove competitor.
If SpyGlow has planned another try on its own, the status says when.
Resume an unfinished setup
Click Save and exit at any step to keep your progress. Leaving the setup through Competitors also saves it. The competitor list then shows You have an unfinished competitor setup. Click Resume to continue from the step you left, or click the bin icon to discard it.
Plan limits
| Free | Pro | Growth | Teams | |
|---|---|---|---|---|
| Competitors | 2 | 7 | 20 | 25, plus 5 per extra seat |
| Pages per competitor, homepage included | 3 | 25 | 50 | 100 |
| Pages watched by section, per competitor | None | 5 | 20 | Unlimited |
At your competitor limit, Add competitor offers an upgrade instead. If a competitor is already being watched, SpyGlow tells you.
Find competitors you might be missing
Not sure who to add? Open Competitors, then Discover. Discover is on Pro, Growth and Teams.
- Check your domain and add an industry if you like. If you have more than one domain, Discover uses the one picked in the sidebar.
- Click Discover. Suggestions appear under Pending after a short wait.
- Click Monitor on a suggestion to open setup at step 2 with the competitor filled in, or click the X to dismiss it.
Dismissed suggestions move to Dismissed, where Restore brings them back. Find more looks for more competitors for the same domain while you have runs left this month. The badge next to the title shows the runs you have used.
| Pro | Growth | Teams | |
|---|---|---|---|
| Discovery runs a month | 5 | 20 | 100 |
| Competitors per run | 7 | 10 | 25 |
Runs reset on the 1st of each month.