AI Visibility

See how often AI assistants mention your brand and your competitors when buyers ask them for advice.

Buyers ask AI assistants which tools to use. If the answers name your competitors and skip you, you can lose deals you never hear about. AI Visibility shows how often those answers mention you, which competitors they name, and which sources they cite. You choose the buyer questions (prompts), and SpyGlow asks them and keeps the answers. Open AI Visibility in the sidebar. It is included on Pro, Growth and Teams.

Which engines it checks

Each engine has its own tab: OpenAI API, Perplexity, Gemini and Claude. SpyGlow asks each engine through its API. The ChatGPT, Gemini or Claude apps you use yourself can answer differently.

Set up tracking

Open AI Visibility and click Set up tracking.
Your Brand: enter your Brand name and Website domain.
Competitors: select the tracked competitors to compare against.
Prompts: choose the questions to track (see below), then click Start tracking.

SpyGlow then runs a first scan on OpenAI. To change your brand, competitors or prompts later, click Settings. If you run more than one brand (domain), choose it with the domain selector at the top of the page. Each brand has its own setup.

Add prompts

Click Add prompts. There are three ways to fill your list:

Generate now writes buyer questions for your brand and competitors. Select the ones to keep. Regenerate gives you a new set. Each generation counts toward your monthly question generations.
Browse template library lists common buyer questions to pick from.
Add custom question lets you type your own.

Templates and your own questions do not count toward generations. To remove a prompt, open it and click Delete prompt. This also deletes its scan history.

Run a scan

Pick an engine tab and click Scan now. The button shows progress while the scan runs. To stop a scan, click Cancel on the Prompts tab.

Each scan covers one engine and uses one scan from your monthly allowance. A scan that fails does not count.
If you track more prompts than one scan covers, the scan checks the prompts you added first.
When a brand has gone about a week without a scan, SpyGlow runs one on OpenAI by itself. It uses one of your scans and is skipped when none are left.

The badge next to the page title shows how many scans you have left.

Read the results

The top of each engine tab shows:

Brand inclusion rate: how often this engine's answers mention your brand, out of 100.
Coverage: how many of the expected answers came back. A badge such as High coverage, Limited or Insufficient coverage tells you how far to trust the numbers.
Citations: how many sources the answers cite, and how many of them are your own pages.
Competitors: how often your competitors are mentioned.
Provider comparison: your inclusion rate on each engine, side by side.

Open Comparison and scan details to see the change since the last comparable scan, and which prompts gained or lost a mention, with links to the answers before and after. SpyGlow compares two scans only when they were measured the same way, for example with the same prompts. Otherwise it shows Comparison pending and why.

Below are four tabs:

Prompts: each tracked prompt with its visibility (Visible, Not visible, Provider issue, Not measured or Needs scan), citations, competitors and last scan.
Evidence: the answer snippet, cited sources and competitors for each prompt.
Competitors: which competitors the engine named, and in how many prompts.
Actions: recommendations from your scans, each with a priority and a type such as Competitor ahead or Losing visibility. Click Create action to track one in Actions.

A prompt's page

Click a prompt to open Prompt evidence. Switch engines with the buttons at the top. You see the full answer (Observed answer), the brands it named (Entities detected), its Sources and Historical performance, which lists your recent scans and whether you were visible in each.

Re-analyze now starts a new scan of all your prompts on that engine, so it uses one scan.

Limits

Limit	Pro	Growth	Teams
Tracked prompts	30	100	150, plus 30 for each extra seat
Scans a month	5	20	50
Prompts per scan	15	50	75
Question generations a month	3	10	25

AI Visibility is not available on Free. See Plans and limits.

Reports

Battle cards